Farish: Jackson’s Dead End Street

After over forty years and $25 million, the prospect of transforming Farish Street into an urban oasis of bright lights, great food and memorable music has lost its luster.

In January 1980, a month before Farish Street was listed on the National Register of Historic Places, the city of Jackson launched plans to revive the area by making a contract with the National Business League for a $200,000 revitalization study. The contract as well as the cost of its extension a year later (an additional $34,000), was paid out of a Community Development Block Grant (CDBG) from the U.S. Department of Housing and Urban Development. The result of this study was the city’s ambitious 1984 Farish Street Revitalization Plan, which proposed to restore commercial and cultural activity in the district by enforcing codes, upgrading the infrastructure, improving housing and constructing a park between Farish and Mill streets. These improvements were to take place over a five-year period, but by 1989, the effort had failed; businesses had not moved into the area, crime was rampant and what housing existed was substandard.

But the revitalization of Farish Street retained its glamour, and in 1999, by far the largest infusion of money came from the State of Mississippi and Fannie Mae, $6 million from each. This money went to upgrade the infrastructure of the historic district, which began in 2002, the same year the city signed a contract with Performa Real Estate to develop the area at an estimated cost of $20 million. Six years later, Performa left the city after a bitter imbroglio with Mayor Frank Melton.

*(Community Development Block Grant – HUD)
(Not included in this document are amounts for donations of real estate (e.g.: from state of Mississippi; donation of Alamo from Sunburst Bank), funding for the Smith-Robertson Museum and contract fees paid to Performa Entertainment and subsequent developers, among other costs.)
1) Hester, Lea Ann. “City expected to extend study of Farish Street.” The Clarion-Ledger 19 October 1981: 1B. Print.
2) Ibid.
3) Hester, Lea Ann. “Farish: Older than thought?” The Clarion-Ledger 23 July 1801: 1B. Print.
4) Scruggs, Afi-Odelia E. “Development plan fails to revitalize Farish Street.” The Clarion-Ledger 10 December 1989: 1A. Print.
5) Ibid.
6) Simmons, Grace. “Farish Street consultants to share info.” The Clarion-Ledger 9 October 1993: (no page cited)
7) Gates, Jimmie. “Renovation closer for Farish Street’s Alamo Theatre.” The Clarion-Ledger 22 November 1995: (no page cited)
8) Harris, Barbara. The Jackson Advocate. “Farish Street Historic District gets infusion of national, state funding.” 7 March 1996: 1A. Print.
9) Ibid.
10) Fleming, Eric. “Farish Street renovation under way.” The Mississippi Link. 26 March 1998. 1A: Print.
11) Henderson, Monique H. “Draft document targets Farish St. Historic District:12M allotted for development of district.” The Clarion-Ledger. 27 April 1999. 1B Print.
12) Ibid.
13) Mayer, Greg. “$1.5M grant going to Farish Street.” The Clarion-Ledger. 22 March 2001. 1B: Print.
14) Ibid.
15) _______. “Black museum receives grant.” The Picayune Item. 12 January 2000. (no page cited)
16) Mitchell, Jerry. “$2M-plus in grants awarded to state civil rights sites.” (“$210,000 will help stabilize the foundation and repair the Medgar Evers House Museum in Jackson.”) The Clarion-Ledger. 3 August 2011. (no page cited)

Prospective investors have been discouraged by the unaccountability of financed development in the area, particularly by the Farish Street Historic District Neighborhood Foundation, the steering organization for the revitalization project, which was founded in 1980, moved to the Office of City Planning in 1995 and disappeared (along with its documentation) in 2006. The ensuing decade brought diminishing appeals for Farish revitalization, and in 2015, Mayor Tony Yarber, faced with what was to become a chronic city-wide breakdown of essential infrastructure, stated in 2015 that the project was “on the back burner”.

Once considered the keystone project towards the revitalization of decaying downtown Jackson, Farish Street has instead become a byword for boondoggle and corruption as well as a forlorn Potemkin village in the heart of the city.

Malaco: Goin’ with the Flow

Mississippi is famous as home to many of the most celebrated musical artists of the last century, but few know that Mississippi—and more specifically Jackson—was home to at least three  renowned recording companies: Trumpet, Ace and Malaco Records. The Trumpet and Ace labels have long since passed into legend, but Malaco Records, founded by Tommy Couch, Mitchell Malouf, and Gerald “Wolf” Stephenson, is still making music on Northside Drive in Jackson.

“The basic story for Malaco was that we loved R&B music,” Wolf said. “Tommy is from the Muscle Shoals area, and he grew up with all those guys who became big in the recording industry there. When he came to Ole Miss, he started booking bands for the fraternity parties to make extra money. He graduated the semester ahead of me, moved to Jackson and talked his brother-in-law Mitch Malouf into continuing the booking agency. The name Campus Attractions was what he had used, but someone else was using that name, so he and Mitch tossed various names around until his mother-in-law suggested they combine the two names Malouf and Couch into Malaco.”

“I moved to Jackson and we continued our friendship,” Wolf said. “Tommy wanted to open a recording studio, so it started out here in 1967. The first success that we had was with Groove Me by King Floyd out of New Orleans in 1970. The next thing we had was Misty Blue with Dorothy Moore in 1976. In the early 80s, we were the beneficiary of a big downturn in the music business; Stax went out of business, Columbia Records pared back their artist roster,” Wolf said. “TK Distributors in Miami, who distributed our products, went out of business and all of a sudden we had to become an independent record company to get our records out. At the same time, lots of other labels cut back their roster. The artists who were doing blues and R&B didn’t have anywhere else to go, so they showed up here. We could record a record, get it manufactured and get it out, and they could call up anytime day or night. We were a small, close-knit group, so it worked.”

“Z.Z. Hill was our first big hit with Down Home Blues (1982). That was probably the biggest blues/soul album that had ever been released to that date, and here we were, a little bitty company and it cost us $8,000 to do the whole project. That song just exploded. That was like a magnet to all those other folks who were out there. His success brought Johnnie Taylor, Little Milton, Latimore (stage name of Benny Latimore), Bobby “Blue” Bland, Tyrone Davis and Denise LaSalle. We were at the right place when everybody else was cutting back.”

“We started with gospel in 1975,” Wolf said. “The Jackson Southernaires were a very hot group nationally. The thing about gospel groups back then and now, too, is that they had to be able to take some of their records when they went out on the road to sell them off the stage. And for the Southernaires, being with ABC Records, headquartered at that time in LA, it was hard for them to get the records on a timely basis. Again, they got caught in the cut-backs, too, and we were close by, they showed up, and that put us on the road to being successful in gospel music for a number of years.” But a dramatic downturn followed. “I never expected the record industry to get this bad,” Wolf said. “Piracy and counterfeiting have destroyed the industry. The computer has been a double-edged sword; we’re able to do so many things we couldn’t do before, but it also allows people to devastate your intellectual property rights.”

Burton Doss, Director of Information Technology at Malaco, said, “We had a bad time with the bootleggers; not so much the downloaders, who have hurt us some, but the bootleggers, in our industry, are really hurting us, but Malaco is adapting. Instead of fighting change, we have to embrace it by reaching out with new ventures, anything we can possibly do to reach our audience. We are signing a lot of P&D (pressing and distribution) deals in which the artists themselves do all the marketing and promotion, and we manufacture the product and place it in the major chains. A lot of the larger record labels won’t sign these artists who might only sell 250,000 to 500,000 units; well, we’ll have a party if we sell that much. So we’re signing these P&D deals in urban music,” Burton said. “We also have a lot of gospel artists who are unhappy with their labels who are coming to us to manufacture their product and get it out for them.”

“We have just signed a deal with Heavy D, from Heavy D & the Boyz, who was a big rapper in the 80s and 90s. He has a new album out called Vibes, a reggae album that was nominated for a Grammy Award this year. Lionel Ridenour, who has come to us from Arista Records, knew Heavy D and has a lot of good connections in the music industry. He called up Heavy D, who told him he wasn’t happy where he was at and wanted to look into something else, so Lionel said why don’t you come over to Malaco? We’ve also signed this guy named Ludy out of St. Louis, a rapper in the 90s. And we’ve signed a deal with B-Hamp. He’s got this song called Do the Ricky Bobby which was written up by Entertainment Weekly. When you think of Malaco, you think of the Mississippi Mass Choir, Johnny Taylor, Bobby Bland, so this is different, it’s new territory for us, but we’re excited.”

“We have the largest gospel music catalogue in the world, very good traditional gospel and new artists as well,” Burton said. “We have the Mississippi Mass Choir, Dorothy Norwood, the Georgia Mass Choir, a lot of quartets; we just did an album on the Soul Stirrers, who back in the day were the Soul Stirrers with Sam Cooke. Our catalogue business, meaning our repertoire of copyrighted songs, is very strong. We license a lot of songs to movies and other venues. We continue to grow the new business into new avenues. One avenue that we’ve started is that we’ve started an online radio station. Chances are, if you were to turn on the radio, you’re not going to hear blues or Southern soul. So we’ve started our own station, which is 24 hours a day, world-wide, southernsoulradio.com.  You can hear the song, download it from iTunes and click to buy the album from our Malaco website. We want to make Malaco the one-stop shop when you think of blues, gospel or Southern soul.”

Bridge of Tears

These guys across from the train station were listening to MLK’s last speech, the part that mentions the parable of the Good Samaritan. As I sat on a bench, King’s voice ringing in my ears, a man sat next to me. “Haven’t had a job in seven years,” he said. “My whole family is gone now; momma, daddy, sister and brother. I just keep going. I don’t know why, but I do.” I gave him one of my two dollars, went and sat under the rail bridge and cried my eyes out. I don’t know why, but I did.

One Direction Home

“South Jackson as a place begins at 2155 Terry Road, the address of the city’s oldest home. It is the last remaining plantation house in the area. Today, an anomaly, a handsome Greek revival structure with Doric columns standing near Interstate 20’s cloverleaf, commercial enterprises and the decay of the Highway 80 Corridor.”

And so begins One Direction Home: A History of South Jackson, by Dr. Vincent Venturini and former city commissioner Doug Shanks. Shanks recounts that the work began with a question: Were his fond memories of growing up in south Jackson just nostalgia, or was south Jackson truly a special place? The answer is, of course, yes and yes. There’s nothing wrong with nostalgia, particularly that of the sort leading to such a wonderful work as this. At once scholarly and informal, poignant and piercing, One Direction Home entertains and informs on many levels.

U.S. Highway 51 splits in Jackson, ending on South State Street to the east, and starting again on Terry Road some two miles to the west. When Terry Road emerges from the cloverleaf south of Highway 81, atop a broad ridge sits the Carmelite monastery housed in the aforementioned Greek revival home formerly owned by the Myrant family. The Myrant/Lester home is a focus for an early history of south Jackson, which is integral to that of the city and of Hinds County. Terry Road (Hwy. 51) provides an axis for the geography of the area, which Venturini describes as, “somewhat porous, but we largely see south Jackson as beginning at Highway 80 and extending south to Lake Catherine and west to Mississippi Highway 18.”

“The eastern boundary is the Pearl River,” he added. We are also including Provine High School from its beginning until 1968. Although Wingfield High School opened in 1966 for students in the city’s southern section, those already enrolled in Provine were allowed to finish there. As pointed out in Doug’s Preface, Shoney’s is included as a south Jackson institution given the role it played in the lives of our contemporaries.”

And the time? While an early history is presented, Shanks claims, “What follows in the coming pages is a largely nostalgic visit to south Jackson as it existed between 1945 and 1975.” All Jacksonians will recall landmarks such as the Alamo Plaza, the “Chuc-Wagun”, the Frost Top, the Green Derby, Leavell Woods Park, Cook Center, Mart 51 and the Zodiac. They will also recall, among the many prominent south Jacksonians mentioned, Farmer Jim Neal of WSLI, Woodie Assaf of WLBT, “Skipper” Dick Miller of WJTV, Andrew Mattiache, and Walter Bivins.”

“The neighborhoods, the churches, the schools, the streets, parks, and other elements that compose a city are part of this wonderful weave,” he adds.

The book has scores of wonderful photographs, and has a reassuringly extensive and detailed bibliography with notes. One thing, though; Shanks and Venturini spend an inordinate time mentioning the proletarian reputation of south Jackson. This apologia is distracting, superfluous, and, most importantly, unnecessary. Let’s bear in mind that this is not Natchez, nor Vicksburg, but Jackson, Mississippi, a city no less a cosmopolitan than Audubon described in 1823 as “a mean place.” Sure, you’ll find people who will tell you one Jackson neighborhood is “better” than another, but many an outsider has found the entire city déclassé if not to say destitute.

While no doubt many former and current south Jacksonians will find flaws and omissions (that assuredly only they could detect) all can celebrate this loving portal to backyard barbecues, high school football games, and drive-ins.