In March, 2017, Joan Didion published the notes of her jaunt forty-eight years ago through Louisiana, Alabama and Mississippi in a slender book, South and West (Knopf). We’ll take a much more in-depth look at the book in a later entry, but first let’s focus on the passage in which Didion meets with the legendary “Voice of the Rebels” Stan Torgerson, in Torgerson’s home town of Meridian, Mississippi.
Bear in mind as you read that the month is June, the year is 1970. Nixon is in the White House for his first term. The nation as a whole is in a somewhat less turbulent mode after the riotous Sixties, but no section is more complacent than the South, where the key word had become progress. This passage is in essence an examination of the ongoing homogenization of the South as seem through the eyes of a transplant from the upper Midwest (Torgerson) and told to a visitor from California. At times Torgerson sounds like a one-man chamber of commerce espousing racial harmony, social equality and industrialization. When Stan says, “We’re not as inbred as we used to be” he’s referring not (necessarily) to genetics but instead to the influx of people and ideas from outside the South; when he says “we don’t wear crinolines any more” he’s telling Didion that Old South is gone. But though he says, “If there were elm trees hanging over the street it would be very midwestern,” as they drive through residential Meridian, the issues of race and poverty he discusses are those of the South.
This section from Didion’s work appears here in its entirety not only for the more compelling reason that it needs to be read in toto to grasp its exhaustive effect on Didion and to understand more fully Didion’s comments in context—particularly the last line—but also on a somewhat sentimental level because those many of you–as I do–remain familiar with Torgerson’s voice from his 17 years on air with Ole Miss sports might recollect his voice in the cadences of the quoted passages.
When I called Stan Torgerson for lunch at his radio station, WQIC, and asked him the best place to lunch, he said Weidmann’s, “but it wouldn’t win any Holiday Magazine awards.” In fact it had, and was not a bad restaurant, but everyone in Mississippi begins on the defensive. “I’ll be the biggest man in a green shirt to come through the door,” he advised me. He was, at lunch, wary at first. He said he didn’t think I knew what I was doing. I agreed. He refused drink, saying he wasn’t in New York City. Stan Torgerson came out of the cold North (Minnesota, I think) and headed to Memphis, where he went into broadcasting. He worked in Miami, and then, for a year, in San Diego, living in La Jolla. He felt ill at ease in La Jolla—his neighbors kept to themselves, had their own interests—and he wanted to get back south. His son had won a football scholarship to Ole Miss. He was worried about his children and drugs in California. “Excuse me,” he said, “but I just haven’t reached the point where I think pot is a way of life.”
When the black radio station in Meridian came up for sale he bought it. He also broadcasts the Ole Miss games, something he began doing when he was in Memphis. “That’s right,” he said, “I own the ethnic station, WQIC. In its thirteenth year of serving the black community here.” He programs gospel and soul, and reaches 180,000 in several Mississippi and Alabama counties, the thirty-second largest black market in the country, sixty miles in all directions and forty-three percent of that area is black. We serve a major black market, program soul music and gospel music, but what does that mean? A month ago in Billboard there was a survey pointing out that the Top 40-format stations are playing basically soul. Jackson 5 with ‘ABC.’ ‘Turn Back the Hands of Time,’ that’s Top 40 but it’s soul. Once in a while we throw in some blue-eyed soul, like Dusty Springfield with ’Son of a Preacher Man.’ We don’t play rock because our people don’t dig it. We don’t play your underground groups like the Jefferson Airplane . .. We have goodly reason to believe that ten to fifteen percent of our audience is white; some of the phone calls we get in the afternoon for dedications, they’re definitely white voices. We get thirty-six percent of the audience.”
He said I was probably wondering why he came back to Mississippi. “I came because I dearly love this state. I have a son—he’ll be a senior this fall—playing football at the University of Mississippi.”
He pointed out that Meridian was timber country, hill country. Pulpwood is the backbone of the agricultural product. He pointed out how progressive Meridian was: its three new hospitals. “In most southern cities there is a much stronger tendency to old-line money . . . Southern retailers stayed in business privately, home-owned, until very recently. In most cases the retailer has just begun to feel the competition from the chains. There’s the greatest business opportunity in the country right here in the South . . . We don’t have a McDonald’s in a city of almost fifty thousand people, don’t have any of these franchises here yet. You give one corner of one intersection in Jackson, Mississippi, or you give me the whole ball of wax right here in Meridian, I’d take the whole ball of wax and I’d put a McDonald’s on one corner, a Burger Chef on the other, a Shoney’s Po’ Boy (sic! jly) ‘cross the street . . . “
His voice kept on, weaving ever higher flights of economic possibility. “There is and must be,” he said, a “continued turning to the South by industry. The climate is certainly one reason. Another is that the South wants industry and is willing to give a tax advantage to get it. Another, of course, is that there is a relatively low level of unionism in the South. Lockheed assembles tail sections here and ships them to California for assembly . . .
“Atlanta is the magic city for the young around here, across the whole social spectrum . . . The great migration out in the past ten years has been black, they get these glowing letters, and of course they’ve got relatively liberal welfare programs in some of the northern states . . . No doubt, too, there appears to be greater opportunity in the North.”
More on the progressive nature of Meridian: “Our radio station has probably got as fine a list of blue-chip clients as any in town, black or not. We’ve got all four banks, and anyone in retailing who’s interested in doing business with the black—the black’s dollar is very important. The minimum wage was probably the most important thing to happen along these lines, and then food stamps were a good dead, I would say they added millions of dollars to the economy.”
“We are in a transitional phase. There’s a tremendous push to education on the part of young blacks. The schools here are completely integrated. Of course, neither you not I can change the older black, the forty-year old, his life patterns are settled.”
“Ole Miss has its standards to keep up. As more and more blacks get an educational advantage, you’ll see blacks at Ole Miss. There’s a feeling among some black leaders that because these kids have not had advantages they should get some kind of educational break, but basically what has to happen is the standards have to stay up and the people come up to meet them.”
We were driving through town at night, and Stan Torgerson interrupted himself to point out the post office. “There’s the post office, the courthouse where the famous Philadelphia trials were held, the trials for the so-called Philadelphia deaths.”
“If there were elm trees hanging over the street it would be very midwestern,” Stan observed as we drove through the residential district. He pointed out his $29,500 house, a two-story frame, “twenty-eight hundred square feet, with magnolia, dogwood and pecan trees.” He pointed out Poplar Drive the “Park Avenue of Meridian, Mississippi, all the houses built by the old-line families.”
Fervently, he kept reverting to the wholesomeness of life in Meridian. His daughter, who would be a high school senior in the fall, had “her sports, her outdoor activities, her swimming. It’s a quiet, pacific type of living, which is one of the reasons I wanted to come back down here. The kids are taught to say ‘sir’ and ‘ma’am.’ I know it’s very fashionable to poke fun at the South, but I’ll pit our slum area any day against the slum areas where the Cubans and Puerto Ricans live in Miami, Florida, and Miami’ll lose.”
Meridian is the largest city between Jackson and Birmingham, and there is a naval base there which means a great deal to the community. At apartment buildings largely inhabited by the navy there are cars with plates from all over the country.
Some random social observations from Stan Torgerson included: most of the local children go to college within the state, at Ole Miss or Mississippi (sic jly): the other country club, built with federal money, has a membership which includes “assistant managers of stores and some navy people’: most of the subdivisions in Meridian feature “custom houses.” Torgerson paused dramatically, to emphasize the versatility of the new blood in town: “A fabric store.”
I asked if some of the children did not leave, and he allowed that some did. “Nothing here for the kid with an engineering degree. And of course the girls go where they marry. Southern girls are notoriously husband hunting, but I guess that’s the same anywhere.” It occurred to me almost constantly in the South that had I lived there I would have been an eccentric and full of anger, and I wondered what form the anger would have taken. Would I have taken up causes, or would I have simply knifed somebody?
Torgerson was would up now, and I could not stop his peroration. “There’s been a great metamorphosis in recent years in the South, the Volkswagen dealership for example comparable in size to anything you’ll find anywhere.”
“The KKK which used to be a major factor in this community isn’t a factor anymore, both the membership and the influence have diminished, and I cannot think of any place where the black is denied entrance, with the possible exception of private clubs. We don’t have any antagonistic-type black leaders working against racial harmony. Since the advent of black pride, black power, there is a little tendency to be self-segregating. On our station, we have a program we call Adventures in Black History to point out the contributions black people have made—a black minister does it. I have blacks working in the WAIC Soul Shop, and there’s a black druggist here, a man eminently qualified, who is a local boy who went north and came back, received his training at the University of Illinois. We have a certain degree of black business, including this gas station here, which is owned by a black. The key is racial harmony, and education, and we’ll try to provide our people with both, ‘cause we’re gonna live together a long time. Every major retailer hires black clerks, Sears has a couple of black department heads, there’s a black business college here, and a black and white Careen Training Institute.
“Of course we have transplants, too, new ideas, like any other hybrid we’re generally stronger. We’re not nearly as inbred as we used to be. We’ve been withdrawn in this part of the South for many, many years, but we’ve become more aggressive, and as people come in they’ve helped us become more aggressive—we don’t wear crinolines anymore, no we don’t.”
“And about our politics, well, George Wallace got a lot of votes in Indiana, let’s face it. I’m not saying I’m going to have a black minister come home to dinner tonight, ‘cause I’m not. But things are changing. I had a man the other day, owns an appliance store, he never believed you could send a black repairman into somebody’s house. Now he can’t find a white … He asks me if I know a black man who makes a good appearance. That’s progress . . .”
Of course, there’s a tremendous lack of skilled blacks, and the problem is training and education. It’s no longer a matter of lack of opportunity, it’s a matter of lack of skills. We’re still two generations from full equality, but so are they in Chicago, in Detroit, and have you ever been in Harlem?”
Glazed by the two hours in which this man in the green shirt had laid Meridian out before us as an entrepreneur’s dream, a Shoney’s Po’ Boy (!) on every corner and progress everywhere, even at the country club, I dropped him off and drove through the still-deserted streets of the downtown. A few black women were on the streets and they carried umbrellas against the sun. It was almost five o’clock. In the middle of 22nd Avenue, the main street of Meridian, there was a man holding a shotgun. He had on a pink shirt and a golfing cap, and in one ear there was a hearing aid. He raised the shotgun and shot toward the roof of a building several times.
I stopped the car and watched him a while, then approached him. “What are you shooting at?” I asked.
“Pi-eagins,” he said cheerfully.
In this one demented afternoon Mississippi lost much of its power to astonish me.
