In November 2015, Hershey’s announced that it would swap out the artificial ingredient “vanillin” for the real deal in its kisses and chocolate bars. Vanilla extract climbed to $150, $200, then $275 a gallon. In March, 2017, cyclone Enawo devastated Madagascar, the world’s leading producer of vanilla, and given the three to four-year life cycle of vanilla, extract spiked on March 7 to $700 a gallon.
How is it that vanilla, the most alluring essence in the world, lush and sensual, now is consigned as a byword for the bland and banal? Lagriffe wrote that vanilla “is not, strictly speaking, either a spice or a seasoning; it would seem more exact to call it a perfume,” which might go a long way in explaining its proverbial usage on country sirens’ ears ankles.
Vanilla—like chocolate—comes from Central America and is the only member of the orchid family—which some maintain is the largest plant family in the world—that is widely used as a foodstuff. The main species harvested for vanilla is Vanilla planifolia, a vine that can grow up to thirty feet long. The flowers are naturally pollinated by native bees or by hummingbirds, none of which—unlike the plant itself—have flourished outside of Mesoamerica, but in 1841 a simple and efficient artificial hand-pollination method using a beveled sliver of bamboo was developed by a 12-year-old slave named Edmond Albius on Réunion that is still used.
The fruit—a seed capsule—if left on the plant ripens and opens at the end (it’s here that I mention the root of ‘vanilla’ is ‘vagina’); as it dries, the fruits take on a diamond-dusted appearance, which the French—who have all these chic names for everything—call givre (hoarfrost). It then releases the distinctive vanilla smell. The fruit contains tiny black seeds, and in dishes prepared with whole natural vanilla, particularly ice cream, these seeds are recognizable as black specks, but both the pod and the seeds are used in cooking.
Mexican vanilla is still the most intense and robust, but closer to home, when buying vanilla extract in the store examine the label and don’t purchase any with ‘vanillin’ on the label. For many cooks—me included—vanilla is an important addition to almost any cake or cookie, and while you might be tempted to serve hot chocolate or cider with a cinnamon stick, try serving cups with a piece of vanilla bean.