Craig Claiborne, a culinary icon of his day and an avatar of ours, now seems overshadowed by his contemporaries, James Beard and Julia Child. Though described by Betty Fussell as more “accessible” than the vivacious Child or jolly Beard, by comparison the enigmatic, complex Claiborne remains now more than ever a shadowy–albeit Olympian–figure.
When it boils down to it, Claiborne might best be described as the right man in the right place at the right time. His hiring as the first male food editor of a major newspaper came about as the result of crass opportunism if not (as is hinted) outright chicanery, but The New York Times provided Craig Claiborne with the preeminent platform to fulfill his mission, which one authority (McNamee) describes as nothing less than “advancing the nation’s culinary culture”.
Claiborne’s trumpet for reform in his April 1959 column “Elegance of Cuisine is on the Wane in U.S.,” came at a time when the nation was ripe for unabashedly elitist change; within a year, Jackie Kennedy, designer clothing and a French chef were in the White House. Claiborne, with lavish finesse and training he received in Switzerland, set the tone of American culinary culture.
By the mid-Sixties Claiborne had become America’s unquestioned authority on the full culinary spectrum of foods and restaurants, chefs and cookbooks His columns went directly to print. His pervasive influence extended into the Reagan administration. In retrospect, his detractors–including John and Karen Hess, who wrote the seminal The Taste of America–seem nitpickers.
Claiborne wrote and co-wrote many best-sellers, first and foremost The New York Times Cookbook, to which he acquired rights while the Times editorial board was asleep at the wheel; he discovered and promoted chefs as cultural and media personalities – Jacques Pépin, Alice Waters, and Paul Prudhomme among many others – helped publicize the West Coast/James Beard movement and introduced Americans to nouvelle cuisine. Claiborne also reveled in a “pan-global eclecticism”, promoting the cuisines of China, Mexico and Vietnam (during the war), among others, and lived to celebrate a resurgence of great American home cooking.
Though McDonald’s Ray Kroc and other fast-food titans have influenced America’s diet far more than Claiborne, he established food as media culture, and his sheer adventurism still informs our attitude towards food and cooking.
Yet for all that, while Claiborne’s ill-advised 1982 autobiography, A Feast Made for Laughter (Henry Holt: 1983), provides copious evidence that his personal life does not bear up well under scrutiny, being the sacred cow he is, I wouldn’t expect a biopic or a Netflix series any time soon.
Beard couldn’t make the cut either, come to think of it.
