Water Valley’s First Watermelon Carnival

The Watermelon Carnival is Water Valley’s most prized annual celebration. An estimated 20,000 people attend the various events, always set the first weekend in August.

The first carnival was held on Thursday, August 27, 1931. At that time, the entire nation was in the grip of the depression. In Water Valley, a bank had failed, the railroad had pulled out, and unemployment was high. Local businessmen were concerned about the spirit of the townspeople, so they decided to host a carnival to boost morale.

The Watermelon Carnival consisted of a parade, a pageant to name the carnival queen, and a formal ball. Festivities were repeated for nine consecutive years, and then halted with the outbreak of World War II. The Watermelon Carnival lay in dormancy until 1980, when it was successfully revived.

This account of the first carnival appeared in vol. 20, no. 4 of the Illinois Central Magazine.

The weather man predicted rain; yet early Thursday morning, August 27th, cars began arriving in Water Valley, Mississippi, for the Watermelon Carnival, the crowd continuing to grow until 12,000 to 20,000 persons could be counted. All wore holiday clothes and entered into the spirit of the day. C.R. Pitts, manager of the Yalobusha Democrat, presented the Watermelon Carnival idea to the people; then the Water Valley Junior Chamber of Commerce voted to sponsor the Carnival, and, receiving the cooperation of other civic organizations and private citizens, has made the Watermelon Carnival the outstanding attraction in North Mississippi, embodying a program which is unexcelled in beauty and originality.

Ever since Yalobusha County has been settled watermelons have been raised on the farms. Each farm had a small ‘patch’ of watermelons for private use. Occasionally a few choice melons were brought to town in the farm wagon and offered for sale on the streets. Only in recent years have melons been produced for outside markets.

The production of watermelons in this section has been a gradual growth until in 1930 more than 100 carloads of watermelons were shipped by rail from Water Valley and many more were transported by trucks. Water Valley melons are known for their superior flavor. The sandy loam, found in the hills of Yalobusha County, is especially adapted to the production of watermelons. The land is thoroughly broken and laid off in “hills” eight feet apart. Each hill 18 fertilized. If barnyard fertilizer is used, the fertilizer is placed under the hill during the winter or long enough in advance of planting so that the fertilizer is thoroughly decomposed and will not heat. When this method is used, the hills are marked by pegs so that the seed may be planted on top of the fertilizer in the hill. Planting takes place as soon as the danger from frost has passed. Cultivation consists of ordinary plowing and hoeing, to keep the ground loose and to destroy weeds and grass, care being taken not to injure the roots or vines. When the vines have attained a sufficient growth, the crop is “laid by”, and at maturity the vines cover the field solidly from hill to hill.

Some of the varieties of melons planted in Yalobusha County are Renter’s Wonder, Texas Jumbo, Klecky Sweet, Stone Mountain, Irish Gray, Honey Dew, Halbert’s Honey, Lem Green and Schockler; and some of the principal growers are W.E. Walker, Joe Holt, Jim Hayles, Will Hayles, Fred McCracken, W.0. Champion, Charlie Goodwin, Ernest and Joe Stone, Clarence Hervey, Dixie Davis, Robert and Ben King. Ten acres is considered a big field for one man. The average yield per acre is about 30,000 pounds. Prices range from 33 1/3 cents to $1.00 per hundred pounds, varying according to the season and the grade of melons.

When the melon is ripe, the ‘curl’ which grows out of the stem dies. One may judge of the melon’s condition by the sound brought forth by thumping it with the finger. A melon pulled green never ripens. A prime melon pulled when ripe will usually be in good condition for ten days or two weeks, without extra care, and will keep indefinitely in cold storage.

The Carnival Program “The carnival program on August 27th was ushered in by the noise of many instruments as the crowd began gathering. The Holly Springs’ band concert was the social program’s first number. Kermit Cofer was master of ceremonies and introduced the principal speaker of the morning, Congressman W.M. Whittington of Greenwood, Mississippi, who addressed the farmers in keeping with the spirit and intent of the occasion. During the day thousands visited the melon display where the largest melons produced in this section as well as other farm products were to be seen. There were ten melon and garden display booths that aroused the admiration of the throngs.

At 1:30 o’clock in the afternoon talks were made by Congressman Jeff Busby, H.J. Schweitert (general agricultural agent of the Illinois Central system) and L.A. Olsen, extension director of the A. and M. College at Starkville. At 3 o’clock a baseball game between the Jolly Cabs of Memphis and a home team, with Water Valley winning 5 to 2.

At 4 o’clock an important part of the carnival was the cutting of 1500 ice-cold melons. The melons were passed out over the long tables to the thousands. The melons were purchased by the Junior Chamber of Commerce from the many growers in the County. A number of special varieties were donated.

At 7 o’clock one of the most elaborate parades ever seen in Mississippi proceeded from Blount Street north to Court Street around the City Park and returned to Blount Street in the following order: mayor’s car of welcome; official decorator’s car; Sardis Drum and Bugle Corps; 155th Mississippi Infantry, Company G, Aberdeen, Mississippi; Captain E. L. Sykes in command; Curtis E. Pass Post, American Legion, and visiting ex-service men; American Legion float; W.S. Turnage Drug Company’s decorated car; Memphis Band and Orchestra, Oakland Mississippi; merchants’ float; Kraft Cheese Company’s decorated car; McCullar-Suratt float; Indian Tribe on move; T.P.A. float; R.L. Mann’s Floral Garden float; Chapman Service Station float; decorated car of Mrs. John Dalton; Memphis Illinois Central System Band; ‘Queen’s float’, queen and princesses; decorated car of Lee’s Hardware and Furniture; Water Valley Rotary Club float; Oak Grove Dairy float; U.S. Post Office float; O’tuckolofa Consolidated School float; Will Henry’s thirty piece band; United Daughters of the Confederacy’s float; Henry Ford’s special car; Martha and George Washington; W.B. Moorhead and Company’s float; Peoples’ Wholesale float; decorated car Water Valley Hospital; float of three banks; float of Grand Theatre; two floats of Hendricks Machine Shop; Babe Ross’ famous clown band of fifteen pieces; Ford caravan headed by their special built radio and victrola on truck followed by sixteen latest models of Ford cars and trucks.

One of the most impressive floats in the parade and one which was as typically southern as the watermelon festival, was the float which was entered by the Daughters of the Confederacy. This float represented ‘The Old South’, a picturesque old carriage, of the antebellum period, which was covered with 1500 home-grown, old-fashioned red and white (the Confederate colors) hollyhocks! B. Leland, a veteran of the War Between the States, who is the father of Mrs. A.D. Caulfield (the Illinois Central’s superintendent’s wife), represented a plantation owner of the sixties; his posing, in character, made the U.D.C. float seem a reality. Mary Lynne Brown was a true picture of early Confederate womanhood; while Charlotte Blackston, daughter of Engineer and Mrs. H. R. Blackston, was a dainty reproduction of a young lady of our revered ‘old South’. The red-and-white hollyhock covered antebellum carriage, entered as a float by the members of the local U.D.C., was drawn by two bay horses, and was preceded by four ‘outriders’, one of whom–‘ Uncle’ Frank McFarland, a negro veteran of the War Between the States–had enlisted with his master and had remained in active military service under the Confederate flag with his master during those memorable days.

The Illinois Central platform was decorated to represent a large watermelon patch (sand, vines and watermelons being used for the natural effect); where, after the parade, Mrs. E.L. McVey directed a beautiful pantomime composed of more than fifty little children who represented flowers, butterflies, birds (large ones, of course) and happy children disporting themselves in the watermelon patch. The fairy pantomime was followed by the crowning of the Watermelon Carnival’s Queen, who was Eleanor Houston, daughter of Chief Dispatcher and Mrs. L.S. Houston of the Illinois Central System.

After presenting a silver loving cup to the Watermelon Carnival Queen, Miss Houston, and as the conclusion of the coronation, Edwin Blackmur (president of the Junior Chamber of Commerce), with the queen, led the grand march for the street dance, followed by ten princesses of the. Watermelon Carnival. Each princess was accompanied in the grand march by a member of the Junior Chamber of Commerce. The big Watermelon Camival program closed with a magnificent display of fireworks including six beautiful bet pieces, one of which portrayed a watermelon, twelve special arena pieces, and fifty-two aerial bombs, the display being handled by G.L. Gafford, chief clerk to the Illinois Central Superintendent.

Preparing for Hal’s St. Paddy’s

Hal’s St. Paddy’s Parade draws thousands to Jackson, and for over 25 years Charly Abraham has played a pivotal role in bringing the spectacular procession to life. In this interview, Abraham shares his insights into the behind-the-scenes happenings that come together to bring about Jackson’s signature annual event.

When do the organizers begin to put the parade together? Is a schedule in place by now?

rude krewe blogNot really. Malcolm and I might mention it once or twice from April to December if we happen to see each other. Malcolm usually comes up with a theme and a Grand Marshal before the New Year starts. We really try to have everything as far as the public is concerned (theme, Grand Marshal, application, route) in place by the second week of January. The smaller details are covered as we can find the time. Remember that this event isn’t anyone’s main job; we do it because we love it. By the way, the official trademarked name of the event is “Mal’s St. Paddy’s Parade”. I see it called every possible variation, but it actually does have its own title.

Who are the primary people involved in the actual development and eventual operation of the parade?

Keep in mind that the parade is a multi-legged creature, with the big parade, the race, all the children and family events and the post-parade street dance. For 20 years or so, I pretty much ran it all. Since I am no longer at Hal & Mal’s (or in Jackson for that matter), my role has gradually diminished, a change that makes me happy. My life at Delta State University is so busy I have minimal time for anything else – particularly since the parade doesn’t fall on spring break week any more. As it stands now, I run everything from 7:00 a.m. until the end of the parade. My staff consists of Bob McFarland, who runs all of the kids’ events, Elton Moore, who handles all vendors, and Chuck Bryan, who handles float lineup. Captain Steve Bailey with the Hinds County Sheriff’s Office oversees security in the lineup area and at Hal & Mal’s. Of course, the Batson folks at the Blair E. Batson Hospital for Children handle the parade registration, and are there to check in participants as they arrive. All of these people have all been with this thing as long as I have, so they know their jobs extremely well. In fact, if we all do our jobs right in the planning stage, everything runs like clockwork. I don’t actually do much on parade day except handle the few problems that arise and make a few command decisions. I like to go watch the pet parade at 10:00 a.m.; it’s my favorite part of the whole event. Since I no longer work at Hal & Mal’s, when the parade is over, my role is over, and everything switches to Commerce Street. For the last couple of years, Arden Barnett has booked the street dance, and the folks at H&M’s handle all the logistics of the post-parade events. Hal & Mal’s is also in charge of the Friday night parade, which has never been my responsibility.

Any parade in any municipality requires the cooperation of local authorities, notably law enforcement and sanitation. As Mal’s St. Paddy’s parade has grown, how have the organizers’ relationships with the city of Jackson developed?

We have a great relationship with the city. Henry Brown is the special events coordinator with the Jackson Police Department and the city. GEDSC DIGITAL CAMERAI’ll chat with him several times by phone starting around October and meet once with the city special events committee. The city folks pretty much know their job, which is huge, and they handle it well. They seal off the city to most traffic early in the morning and handle traffic control all day. Once the parade leaves the lineup area, it is completely in the control of JPD; it is no longer our event. They secure the parade route to protect participants and observers. In addition to JPD, City Services puts out a mile of barricades, and Sanitation starts sweeping the streets as soon as the last float leaves. Trustees from the County Farm come in early on Sunday morning and clean the area around Hal & Mal’s and the Fairgrounds. We also hire an independent cleanup crew to hit any hot spots. It is important that every trace of the parade be gone by noon Sunday.

What are the biggest headaches year-to-year, and how do you deal with them?

The biggest headache without a doubt, year in and year out, is insurance. Fewer and fewer companies write event insurance, and the price is astronomical.

How many krewes are involved in the parade? Are most of them associated with businesses or are they private groups? Where are they from?

The parade is limited to 50 floats, and we usually end up with about 47. I guess you can call them all krewes. There are also the marching krewes that have been with us forever: the O’Tux Society, which is Malcolm’s krewe, is the only local men’s marching krewe. Some years an all-male krewe from the Gulf Coast shows up. There are mostly female marching krewes; the oldest is Krewe of Kazoo, then the Green Ladies, and a recent addition, nugget league of mayhem (lower case correct). A few are businesses, but most are just groups of people having fun. Almost all are from the Jackson area. In election years, there are usually several political candidates. Governor Barbour used to bring his horse group. That was actually kind of cool. I should also mention the Knights of Columbus Color Guard; they aren’t exactly a “krewe,” but they have been in front of the parade for as long as I have been around.

How do the representatives of the parade krewes work with the organizers? Is there a set marching order for the krewes or is that order determined on a year-to-year basis?

We have one “float” meeting every year that I conduct about a month before the parade. Every krewe is required to have at least one representative there. I go over basic rules, particularly any new rules, discuss problems of the previous year and try to answer questions new krewes may have. Most of the krewes have been around so long they can answer the questions better than I can. As far as parade order, only the color guard, bands, Grand Marshal and marching groups at the very front are pre-programmed. Otherwise, the float order depends on arrival time: the earlier you get there, the closer to the front you are.

Have the specifications for the size of floats, personnel and vehicles been hammered out?

too_loud_blogAbsolutely – many years ago. The rules and regulations and the parade application are all included in a package available at Mal’s St. Paddy’s Parade and at various other places around the ‘Net. I post it on Facebook every year as well. Floats are inspected in the lineup area by representatives of the Jackson Police Department, the Jackson Fire Department and the Hinds County Sheriff’s Office. They are checked for safety violations, skirting, fire extinguishers, driver’s licenses, insurance, etc.

What role do the people at Blair E. Batson Hospital for Children play?

The Batson folks are wonderful. They play a role in the lives of Mississippians every day. They treat our children in Mississippi for severe illnesses and injuries regardless of the family’s ability to pay. But your question is about the parade. The hospital gang has several roles. Tena McKenzie, who runs the Office of Development there, is the central data center for the parade “Players” list, which is a group of about 40 people who have roles in one way or another. That would include sponsors, media people, all the city services, the Jackson Convention and Visitors Bureau, the Mississippi Museum of Art; the list goes on. We have two luncheons where a great deal of behind-the-scenes work takes place, where we all meet face to face. The hospital, as I mentioned earlier, also handles registration for all krewes. Their people are present bright and early on parade morning and check in participants in the lineup area. They also bring a large group of people to run the “city sweep,” which is maybe the most important part of the parade. The city sweep consists of vehicles, golf carts, radio vans, employees, volunteers, patients, Star Wars characters, and anyone else who wants to play, and leaves the lineup area 30 minutes before the parade starts. They pass the bucket for donations and sell t-shirts, just about anything to raise money. I encourage everyone to take an extra fiver or larger, to drop in the bucket; you can’t beat this cause. The hospital also manages the race, and they are the beneficiary of the event as well.

How is media involved in the development of the parade?

Media is mostly donated. The Clarion Ledger has been a corporate sponsor for many years, so Sherry Lucas always gets first shot at news stories. When they had more people working, they would take an active role in events. Now they really don’t have the personnel to do as much. Radio stations are given access to anything they want. We don’t actually buy radio time, but we welcome their involvement on whatever level they want. Most put vans or other vehicles in the parade or help with the city sweep. The Jackson Free Press always has extensive pre-parade coverage, and Portico Jackson usually has a green-themed issue in March. The local TV stations differ from year to year. Some years they are all over it, some years they don’t seem interested. I suspect that has to do with ever-changing news directors and reporters who aren’t familiar with the event. WAPT has recently been a sponsor for the Children’s Festival.

What lessons in human nature have you learned in your many years of working on the parade?

To be honest, I have had nothing but good experiences working on the parade. Everyone wants it to succeed and remain a part of Jackson’s culture. That includes the city of Jackson’s administration. Everyone comes to have fun, including the parade organizers. Anytime there is a crowd of forty or fifty thousand people in one location there are bound to be a few people misbehaving, but those types of problems seem to be minimal.