When I was working at Audie Michael’s, a restaurant on the Square in Oxford (current site of the City Grocery), we became well-known for two items outside our regular menu. One was gumbo, and the other was lasagna. We ran both regularly as luncheon specials.
Since we were basically an upscale burger joint, we didn’t do a lot of catering, usually only large take-out orders for regular customers. But one day Pat Lamar, a wealthy, socially prominent patron and later mayor of Oxford, sent in a messenger carrying a beautiful, knee-high (swear to God) McCarty bowl with a tapered bottom. My boss came waltzing into the kitchen with this huge piece of pottery and said, “Mrs. Lamar wants you to make lasagna in this for her party tonight.”
“Sure,” I said. “Is this oven-proof?” He looked at me like I’d hit him with a hammer. “What do you mean, oven-proof?” he asked. (He was a nice guy, just lacked focus.) “Look,” I said. “I’m not about to take an expensive piece of pottery, fill it full of lasagna and bake it in an oven without knowing that it’s not going to shatter into seven hundred pieces.”
When realization blossomed in his mind, he panicked. In my experience, this has been management’s basic reaction to anything that’s not in the manual.
“What are we gonna do?” he said.
I told him to call her up to find out if she’s baked in it before,” I said.
A few minutes later he came back and said, “She’s never put it in the oven, but she thinks it will be fine.”
I was skeptical. Even if the piece was insured, I didn’t want to have to clean up an oven full of lasagna and broken crockery. So I got on the phone and called Ron Dale, the top ceramics professor at Ole Miss.
“Jesse Lee,” he said, “To be honest with you, I do not know if it will withstand the heat or not. But the one thing not to do is to put a cool piece into a hot oven. Bring it up to heat.”
So I took a deep breath and made lasagna. I filled the bowl with warm water to heat the ceramic up a bit, poured that out, and filled it with swirled layers of meat, cheese, sauce, and noodles, all still very warm.
The entire ordeal–which took four people to lift–went into a cold oven. I turned the thermostat up 25° every fifteen minutes or so. I was on pins and needles. My boss positioned himself in front of the oven on a stool staring at the oven door until I ran him out with a mop.
After three hours, the lasagna was bubbling beautifully and the bowl was fine. I found a box big enough to hold the damn thing and was just closing the lid when Mrs. Lamar’s mincing entourage came to pick it up for the party, which had already started.
Once it was out of my hands, I went up to the bar and got good and snockered.
Line a lightly buttered loaf pan with parchment paper, and place it in the freezer.
Pour a 14-oz. can sweetened condensed milk into a mixing bowl, add two teaspoons pure vanilla, and refrigerate. Whip two cups of heavy cream to stiff peaks. Working quickly, GENTLY fold the whipped cream into the sweetened condensed milk, along with any additions—mashed macerated fruit, chocolate syrup, or crushed cookies or nuts—until well blended.
Pour into the frozen loaf pan and cover with plastic wrap. Freeze for at least four hours. Some recipes will tell you to stir the mixture after about two hours (while you still can) but you don’t have to.
Traditionalists insert a bottle, the fastidious a funnel, and I know one guy who marks out a grid with a surgical hammer to determine the proper places to plunge a turkey needle.
He’s my best friend.
Most any colorless liquor will do. I’ve never spiked a melon with gin, but it might be wonderful. I recommend cutting a fist-sized crater about a quarter way into the flesh, pouring the booze in a cup at a time, and refilling it as the liquor is absorbed. A Charleston Gray takes all day, a moon-and-stars about four hours.
In 1981 catfish farming was booming, nowhere more so than right around Craig Claiborne’s hometown of Indianola, Mississippi. Claiborne was invited home to take a look at the catfish farms by Turner Arant, who built his first catfish pond in 1962. Arant helped organize Delta Pride Catfish Processors, Delta Western, Farmers Grain Terminal, Community Bank, and served on the board of each of these companies.
“(Claiborne) visited here in my home and I got my wife (Sybil) to prepare catfish for him four different ways,” Arant said. Claiborne returned to his home in East Hampton, where in addition to good ol’ fried catfish and hushpuppies, he and Pierre Franey worked up recipes for catfish meunière, catfish au vin blanc, and catfish Grenobloise.
Before he left Mississippi, Claiborne visited the Cock of the Walk in Ridgeland, Mississippi, which had opened the previous year. Claiborne reviewed the restaurant in a November column, declaring, “During my recent visit to Mississippi, I ate in what might be the best catfish restaurant in the state, and therefore the nation.” The Cock of the Walk holds the distinction of being the only Mississippi restaurant ever reviewed by her native son in The New York Times .
INDIANOLA, Miss.—Like most Southerners, I adore catfish. I remember that half a century and more ago my family would drive to the banks of Four Mile Lake near here and unload a picnic hamper. Gliding about on the water were small pleasure boats, many of whose passengers dangled fishing lines from cane poles, hoping a catfish would nibble. In the crystal-clear water, the lines could be seen all the way to the bottom. Many of the men word white linen suits and black string ties, and some wore white straw hats or boaters with wide brims. Some of the women carried parasols to guard their skin against that burning Mississippi sun.
Over the years catfish has remained a Southern regional specialty. But lately, thanks in large part to the abundant supply produced by catfish farms,” it has become more widely available. (Catfish will be available later this work at Shopwell Food Emporiums at 1331 First Avenue (71st Street), 1458 York Avenue (79th Street) and 1052 First Avenue (57th Street) in New York and 261 Ridge Street in Rye.)
I’m not certain that my mother, who was a marvelous cook, ever prepared catfish at home: she was too aristocratic for that. Red snapper, yes, it was basted for an hour or longer with a Creole tomato sauce made with chopped green peppers, chopped onion and celery (a friend of mine once called the combination of chopped peppers, onion and celery the holy trinity of Creole cocking). But catfish was too common, something to be enjoyed outdoors, as at those Sunday outings.
Eating deep-fried catfish was a ritual. The cooking was done in large metal kettles that were heated with long-burning logs. When the fat in the vats was extremely hot, the pieces of catfish were dredged in a blend of com meal (always white, never yellow). salt and pepper. When they were dropped into the fat, the vessel be. came a bubbling caldron until the fish were ready to be removed with perforated spoons and set to drain A catfish menu was and is today always the same: the com-meal coated catfish with its golden-brown crusty exterior and moist white inner flesh; deep-fried hush puppies, deep-fried potatoes and coleslaw. And tomato ketchup. Deep-fried catfish without ketchup is like a hot dog without mustard.
In the course of a recent visit to my hometown here, deep in the heart of the Mississippi Delta about 100 miles south of Memphis, I discovered that many of the farmers in the region are moving into the field of pisciculture converting their cotton and soybean acres into ponds that produce some of the sweetest-fleshed catfish in America. I would go so far as to say that it is the finest freshwater fish in America, including pike and carp. It is the equal of most saltwater fish, including lemon or gray sole. Fillets of catfish can be used in almost any recipe calling for a white nonoily fish.
In days gone by, the catfish that was eaten in this country was channel catfish that had spawned and thrived in muddy river waters. It was said that the catfish smacked of the waters in which it had swum, and this was true. The catfish that is raised in freshwater ponds is wholly different, remarkable not only for its flavor and texture but also for its non-fishy characteristics. Even after it is frozen and de frosted it remains snow white and as firm as when taken from the water.
During a visit to a fish-raising enterprise known as Delta Catfish, I was taken to numerous ponds for a look at the product known as Delta Pride. The ponds, which measure 20 acres square and are four or five feet deep, are filled with the fresh water for which the Mississippi Delta is famous.
The fish get a commercially prepared feed that is about 35 percent protein and no longer feed on the bottom. They are taken from the ponds directly to a surgically clean processing plant where they are skinned by machine. They are shipped around the country either fresh or frozen-whole, cut into steaks or as fillets. A Delta Catfish spokesman estimated that his company would produce 100 million pounds this year. Though Mississippi is by far the longest producer for the retail market, there are also farms in Alabama, Arkansas, Tennessee and Texas.
When I returned from Mississippi, I brought with me about 30 pounds of frozen catfish filets. After they were defrosted overnight, Pierre Franey and I experimented over the next few days. converting them into many appetizing creations, from deep-fried catfish with hush puppies to catfish meunière and Grenobloise, and catfish in a white wine sauce. We also duplicated a dish I had dined on in a country home near Sunflower: catfish baked with cheese, the recipe of Sybil Arant.
Catfish Meunière
4 catfish fillets, about 2 pounds ¼ cup milk 4 cup flour Salt to taste, If desired Freshly ground pepper to taste y cup peanut, vegetable or com oll tablespoons butter Juice of ½ lemon 4 seeded lemon slices 2 tablespoons finely chopped parsley.
Dredge the fillets in milk. Lift the fillets one at a time from the milk and immediately dredge on all sides in flour seasoned with salt and pepper to taste.
Heat the oil in a skillet until quite hot. Add the fillets in one layer and cook about three minutes on one side or until golden brown. Turn and cook, basting often and liberally with oil, about six minutes.
Transfer the fillets to a warm serving dish. Pour off the oil from the skillet. Wipe out the pan.
Add the butter to the skillet and when it is foaming and starting to brown, swirl it around and pour it over the fish. Sprinkle with the lemon juice. Garnish the fish with lemon slices and sprinkle with parsley. Yield: 4 servings.
Catfish Grenobloise
Follow the recipe for catfish meunière, but add one quarter cup drained capers to the butter as it is being heated to pour over the fish.
Catfish Filets in White Wine Sauce
6 catfish fillets, about 2 pounds 5 tablespoons butter ½ cup dry white wine ½ pound mushrooms, thinly sliced, about 2 cups Salt to taste, If desired Freshly ground pepper to taste 2 tablespoons flour cup milk Juice of a lemon 2 tablespoons grated Parmesan cheese 2 tablespoons finely chopped parsley
Preheat the oven to 400 degrees.
Pat the catfish pieces dry. Rub a baking dish (a dish measuring about 2 by 13 by 8 inches is ideal) with one tablespoon of the butter. Arrange the fillets over the buttered dish in one layer.
Add the wine. Scatter the mushrooms over all and sprinkle with salt and pepper to taste. Place in the oven and bake 10 minutes.
Meanwhile, melt the remaining butter in a saucepan and add the flour, stirring with a wire whisk. Add the milk, stirring with the whisk. When blended and smooth, remove from the heat.
Pour the liquid from the baked fish into the sauce, stirring. Bring to the boil and cook, stirring often, about five minutes. Stir in the lemon juice. Pour the sauce over the fish and bake 10 minutes longer. Sprinkle with Parmesan cheese and parsley. Serve hot. Yield: 6 servings.
Deep-Fried Catfish
3 catfish fillets, about 1 pound Fresh corn oil to cover cup white cornmeal Salt to taste, if desired Freshly ground pepper to taste Lemon halves Tomato ketchup Hush Puppies (see recipe).
Heat the oil for deep frying. 2. Cut each fillet in half crosswise.
Combine the cornmeal, salt and pepper.
Dredge the fillets in the cornmeal. Pat to make the cornmeal adhere. Drop the fillets in the oil and cook five to 10 minutes or until crisp and brown. Serve with lemon halves, ketchup and hush puppies. Yield: 2 to 4 servings.
Mustard-Fried Catfish
Follow the recipe for deep-fried catfish, but brush the pieces on all sides with mustard before dredging in cornmeal.
Hush Puppies
1½ cups white cornmeal 4 teaspoons flour 2 teaspoons baking powder Salt to taste, if desired 1 tablespoon sugar ½ cup grated onion 1 egg, lightly beaten 1 cup rapidly boiling water Fresh corn oil to cover.
Combine the cornmeal, flour. baking powder, salt, sugar, grated onion and egg and blend well. Add the water rapidly while stirring. The water must be boiling when added.
Heat the oil to 370 degrees. Drop the mixture by rounded spoonfuls into the oil. Cook until golden brown. Drain on paper towels. Yield: About 36.
Sybil Arant’s Catfish Baked with Cheese
6 to 8 cattish fillets, about 2 pounds 1 cup freshly grated Parmesan cheese ½ cup flour Salt to taste, if desired Freshly ground pepper to taste 1 teaspoon paprika 1 egg, lightly beaten 1 tablespoon milk ½ cup melted butter, sliced almonds.
Preheat the oven to 350 degrees.
Wipe the catfish dry.
Blend together the cheese, flour, salt, pepper and paprika.
Combine the egg and milk in a flat dish.
Dip the fillets in the egg mixture and then coat with the cheese mixture. Arrange the fillets in one layer in a biking dish and pour the butter over al. Sprinkle with the almonds. Place in the oven and bake 20 minutes. Yield: 6 to 8 servings
It’s somewhat of an irony that Vicksburg,Mississippi, a city in rebellion against the United States, surrendered to Union forces under Grant on July 4, 1863.
The city’s citizens and defenders were simply exhausted to the point of desperation by a siege that had lasted forty-seven days, and Pemberton, commanding general of the Confederate forces—himself a native of Pennsylvania—hoped for sympathetic terms from Grant by surrendering on Independence Day. Grant paroled the captured military not because of the date, but because he never imagined that given their state of dejection any would ever fight again (many did).
Thereafter for eighty-two years, until July 4, 1945, a scarce two months after Allied troops under Eisenhower accepted the surrender of the Axis forces in Europe, the city of Vicksburg, Mississippi held no public observance of Independence Day, and even then there were cries of “Sacrilege!” from older residents, and by all accounts the celebration was a muted affair.
The following year some attempt was made to make the July 4th celebration more overt, but even then opposition was offered by those who clung to the memory of that summer morning in 1863 when the hungry, weary city garrison of 30,000 laid down its arms and the city silently watched as Grant’s army occupied a city draped not in bunting but in mourning.
Two years later, in 1947, quite a different situation presented when General Dwight Eisenhower, Supreme Commander of the Allied Forces in Europe and current chief of staff of the U.S. Army, accepted invitations from Senator James Eastland, Representative John Bell Williams, and Governor Fielding Wright of Mississippi to make the Fourth of July address in Vicksburg.
It’s conceivable that Eastland, Fielding, and Wright extended the invitation in hopes of luring Eisenhower to run on the Democratic ticket, though it’s more likely that the three simply intended to make political hay out of the general’s visit. Ike, on the other hand, a committed scholar of history, was eager to see the military park, which for the record had been established in 1899.
To be sure, Ike had likely been apprised of the holiday’s history in the city, but he was also already treading turbid political waters. Later that month, on July 11, President Truman offered to run as Ike’s running mate on the Democratic ticket if Douglas MacArthur won the Republican nomination, but Eisenhower was still struggling to stay above politics, as had William T. Sherman had upon learning that he was being considered as a possible Republican candidate for the presidential election of 1884. (Sherman declined, saying, “I will not accept if nominated and will not serve if elected.”)
Eisenhower had not announced any party affiliation and cited Army regulation 600-10.18.i forbidding partisan political activity by serving officers. Eisenhower eventually defeated Robert Taft for the Republication nomination in 1952 and won in a landslide that excluded the Democratic Solid South. His running-mate Richard Nixon was to flip affiliation that thirty years later.
It must be said that Southern patriotism was certainly well-established long before Ike came to Vicksburg in 1947. Florence King states that the rest of the nation was surprised at the numbers of Southerners who flocked to recruiting stations during the Spanish-American War (1898), but then Havana is on our doorstep, as was dramatically brought back home in October, 1962.
Spanish-American War vet Teddy Roosevelt—whose mother was a Georgia belle—built the biggest navy in the world and expanded U.S. influence over the globe, and Southerners were conspicuous participants in the various chauvinistic, jingoistic isolationist movements that swept the country in the periods leading up to the two world wars, but it wasn’t until after the Allied victory in World War II, and the return of Southern G.I.s from far-flung corners of the earth, that memories Vicksburg and Pickett’s Charge failed, and a new patriotism became entrenched in the Southern Zeitgeist. Vicksburg’s surrender to Eisenhower stands as a watershed for that mindset.
So it was that on July 4, 1947, the city of Vicksburg, Mississippi, instead of laying down its arms, opened them for another U.S. general. An estimated 50,000 people attended the festivities, which included picnic lunches spread in public parks, plenty of florid speeches, miles of bunting, and fireworks over the broad waters of the Mississippi River.
The celebration also included a solemn noon-day salute to honor the memory of the Confederate casualties of the siege; the city had forgiven, but not forgotten.
Cream 2 sticks of softened butter with a cup of sugar. Mix in two large eggs, and beat until light. Sift three cups all-purpose flour with a teaspoon of baking soda and blend into the creamed mixture. Add a 6-oz. can of (thawed) lemonade concentrate. A tablespoon or so of lemon zest is a nice touch. Drop dough by spoonfuls on an ungreased cookie sheet and bake at 400 for about 8-10 mins. Cool and coat with icing made with confectioner’s sugar, lemon juice, and lemon zest. Try pink or yellow food coloring in dough and/or icing.
Wil lived around the corner from me in a sedate residential neighborhood in downtown Jackson, Mississippi. More than anyone I’ve ever known, Wil embodies the American Dream of work rewarded and a life well-lived. Here is his story for the world; it matters.
Wil as a toddler in Jackson, MS
I was born September 26, 1939, in a shotgun house on Farish Street in the heart of the black community. The neighborhood had four barbers, three restaurants, and two fast food restaurants for hamburgers, pig ears, smoked sausage, and sandwiches. We had our own grocery store, a cleaner, a shoe repair shop, a laundry, an ice cream parlor, and movie houses on Farish and Amite. We also had two funeral parlors, a bike shop, and a bus company that brought people from the country to sell their produce. Three doors from my house was a pool hall and a cab stand, and all my friends lived within a few blocks.
My aunt always told me I should try to make some money on my own, so I got a job at a beauty parlor on Capitol Street. It was owned by a guy named Baldwin, one of the biggest jerks who ever lived. He said he’d give me six dollars a week to shine shoes, but I couldn’t take tips. I was supposed to make six dollars a week, but he would give me five one week and four the next.
It went on like that for a while until I finally got tired of it and told my aunt. She said, “We’re going to go down and get your money.” She put her pistol in her purse, and we went to the beauty parlor. “Mr. Baldwin,” said my aunt, “you owe this boy six dollars, and you need to pay him.” Baldwin said, “Well, I’m not going to give him anything. He’s fired.” My aunt reached into her purse and pulled out her pistol, walked around the chair where he was standing and said, “You need to pay him his money.” And he did.
Our house at 518 Farish backed up on an alley across from Rodger’s Tailor Shop. Up the alley lived a lady bootlegger named Cara Lee, whose daughter was a whore. All kinds of trouble went on up there on Friday and Saturday nights, and, because my bed was under a window, I heard things I hoped I’d never hear again. Sometimes the police raided Cara Lee’s place, and one night a policeman shot our little cocker spaniel just because he was barking. At that, my aunt came out of the house with a Winchester rifle and told the policeman she might blow his brains out. A long, tense moment passed, and I was sure someone was going to get shot, but finally another officer came over and said, “Please ma’am, Lord to God, he was wrong to shoot your dog, and I’m sorry.” The policeman apologized, and my aunt huffed back into the house.
After all that, my aunt decided it was time for me to get back with my mother. She said, “Son, you know I love you more than life, but if you stay here, either I’m going to be killed or you are. I think it’s time for you to go be with your parents.” Correspondence went back and forth, and in the summer of 1954, I left Jackson and went to Madison, Wisconsin, where my mother and stepfather rented a house in South Madison. The neighborhood was called “The Bush” and was made up entirely of blacks and Italians. I was surprised because every one got along fine.
My new school was Edgewood Sacred Heart Academy, where I was the sixth black among five hundred students. I didn’t do well in school; it was hard for me to concentrate because of the trouble I had at home. My stepfather was an alcoholic, and he couldn’t stand to see my mother and I growing close.
In 1958, I graduated from Edgewood with a C-minus average. Luckily, I was a good athlete and got an offer from Bishop College in Marshall, Texas. I played ball for them over a few semesters, when, out of the blue, my real father sent me a train ticket to come out to Los Angeles. I liked being with my father and planned to go to L.A. City College in the fall, but my grandmother died, and my mother insisted I come back to Farish Street for the funeral. My father begged me not to go, but I had to. I never saw my father again.
By 1961, I was living in Madison again. One snowy day, I was walking down Park Boulevard when two of my buddies and a woman drove by in a Volkswagen bug. I asked, “Where are you going?” They said, “We’re going to New York City.” I said, “Hold on, drive by the house, let me pick up some stuff!” That’s how I got to New York.
I’ll never forget standing on 6th Avenue thinking, “I’m in New York! I’m in the Village!” I moved into a little flea-bag hotel on 43rd Street and found a part-time job right around the corner. Everything was fine until I started going out with a woman who worked in the same place. It wasn’t long before our relationship got to a point where I felt trapped. I wanted to be free, but didn’t know what to do.
One morning, I was looking at the travel section of The New York Times when something caught my eye: a Yugoslavian freighter was due to sail out of Brooklyn for Tangier and Morocco, and you could get passage for $141. As soon as I saw that notice, I remembered the night back in L.A. when my father shook me awake. I said, “What’s the matter?” He said, “Dorothy’s in the kitchen.” I said, “So what?” He said, “She’s boiling water to make tea, and she don’t drink tea. Get dressed–we’re going to your sister’s.”
That was it. If you want to get free, all you have to do is leave. A few days later, I was on that Yugoslavian freighter bound for the Straits of Gibraltar.
The voyage lasted nine days. I had my own room, the food was excellent, and I got so drunk off slivovitz, I’ll never drink another drop of it. When I got off the boat in Morocco, a little Berber kid offered to carry my luggage. Now, I’d just gotten off the boat from New York, where you do NOT give someone your luggage. When I hesitated, the kid looked at me an said, “What’s wrong with you, black man? You’re home now!”
In Tangiers, I rented a room for seventy-five cents a day in a hotel near the Casbah. A few days later, I went to an American bar and was introduced to Mark Gilbey, who owned Gilbey’s Gin. We talked and had some drinks, and after a while, he invited me to a Christmas party. He had a fabulous place overlooking the Atlantic Ocean with a red room, a blue room, and so on.
I stayed in Morocco nine months, in Tangier, Affairs, Rabat, Casablanca, Marrakesh, and Showan. When I finally decided to leave, I crossed the Mediterranean to Spain. I loved the Spanish people, but when I got into France, I ran into problems. I didn’t speak French, and the natives were nasty about it. From Nice, I took a train into Rome. I was sitting on the Spanish Steps when a guy came up to me and said, “My name is Wilpert Bradley, I’m from Chicago, and I’m gay.” I shook his hand and said, “My name is Wil Cunningham, I’m from New York, and I’m straight.” He laughed and said, “Wil, you’re the first American I’ve met who didn’t take offense at that.” I said, “I’m travelling and living my life. Ain’t no problem.”
Bradley had come over with the “Cleopatra” film company. He had a big place over on Via Seccalle and let me a room in the back. That’s where I stayed for a year and a half.
A publicity photo of Wil in Italy
I did a little modeling, and I was in some spaghetti Westerns, made up as a Mexican bandito. I got fifty dollars a day to stand around and wait for them to shoot me and fall off the horse. It was fun–fifty dollars a day for doing nothing. When I’d made a little money, I’d go up in the Scandinavian countries. I just travelled, met people, travelling was cheap, I could get on the train and be in Paris in just a few hours. But Rome was my home. I could go away for four or five days and come back, and I had a place to stay.
Some friends were showing my Portfolio around to movie companies in Rome when my mother called with bad news. My step father was in the hospital with cirrhosis of the liver, and the doctors feared he would not make it. I thought it was time I should go home for a while–I could get back to Europe after the crisis was over. As it turned out, it would be years before I returned.
When I got back to New York, I stayed with a friend from UW and waited for instructions from mama. The friend was from New Rochelle, New York; that week-end, there was a party up there, and he asked me if I would like to go. That was one of the best things that ever happened to me, for it was at that party I met my wife-to-be. We had a great time together, and we fell in love.
Her father gave us good advice: “Get out of the city,” he told us. “Get out of New York. You’ll never make it there.” My stepfather was in a Madison hospital, and my mother was having a hard time. I talked it over with Beverly, and she said, “Let’s do it. Let’s go to Wisconsin.”
I fought my demons and finally reconciled with my stepfather. As for Bev, my mother thought of her as a daughter until the day mama died. Eventually, Bev and I found jobs, and in no time, we had our own place. That September, we went back to New York and got married.
I attended community college to see if I could get my grade average high enough that a university would accept me. Meanwhile, I got a job at a clothing store called “No Hassle.” The guy liked me a lot because I was very fashion-oriented, I had just come back from Rome, and I knew a lot about clothes and shoes. What I really wanted, though, was to open my own business.
After a year at the community college, I qualified to enroll at the University of Wisconsin, but the desire to open my own business was too strong, and I only stayed one semester. I reached out to a friend of mine, Lamont Jones from Mobile, Alabama, who had just gotten his MBA, and we wrote up a business plan for a woman’s shoe store. He would handle the money, and I would be the buyer, something my time at “No Hassle” had prepared me for.
The problem was, Lamont and I had just two thousand dollars apiece and little credit. The Small Business Administration loaned us nine thousand, and in 1969, we finally opened our shoe store–“Compared To What”–on State Street in Madison, about three blocks from the university campus. Then we had another problem: we simply couldn’t get a credit line with any of the suppliers. When they sent us the shoes, we had to send them the money. We were selling shoes like mad, but we didn’t have a cash flow.
After five years, Lamont and I realized we had a losing proposition. We just couldn’t get ahead, and we still owed Small Business nine thousand dollars. We went down there to pay them off, and the guy said, “We can’t take cash.” I said, “You’re going to take cash today, and I want a receipt.” I counted out nine one-hundred-dollar bills, then Lamont and I split up the remainder: two thousand dollars each, same as we started with.
I decided I’d have to set aside my father-in-law’s advice and return to New York. I had contacts among shoe buyers and suppliers, and through them, I met the general manager of Thayer-McNeil, a division of Florsheim Shoes, in Manhattan. He made me manager of a store at 73rd Street and 3rd Avenue. I had been at Thayer-McNeil/Florsheim a year when a guy told me about a job with Converse. At that time, Converse had an office on the eighty-first floor of the Empire State Building. As soon as I walked in the door, the general manager said, “You’re hired. I like the way you walked in.” (I always dressed well as a salesman.) When the paperwork was finished, I was told my territory would be Brooklyn, a part of New York I knew nothing about.
They gave me a company car with a trunk-load of samples. Next day, the valet parked it in the garage while I went up to the eighty-first floor to check with the general manager. When I got to the car again, I drove across the Brooklyn Bridge and down Flatbush Avenue to my accounts. My first stop was a store that sold Converse; I went in and gave the manager my card. Luckily, business was slow, and the manager was glad to have someone to talk to. I went out to the car to get my samples from the trunk . . . and they were gone! I drove straight back to Manhattan, had the valet park my car, went up eighty-one stories, and said to the general manager, “Irving! I went to a store on Flatbush Avenue, went in to see the manager, came out to get my samples–and they were gone!” Irving closed his eyes for a moment, then said, “Earlier this morning, you parked in the garage downstairs, right?” I said, “Yes.” He said, “Next time, when you give the valet your keys, take the trunk key off the ring.” That was my first lesson on the new job.
Irving Cole taught me a lot when I was at Converse. My first time out with him, for example, he taught me to listen. We went into a store in Brooklyn, and before I could unpack my bags, the store manager started complaining about how hard it was to work with our company. He went on for a long time, using language that made me uncomfortable. Meanwhile, Irving never said a word, just let the guy vent. Finally, when the manager calmed down a little, Irving said “Let me apologize for the problem you have getting this shoe in your store.” Then he took out a notepad and asked what colors and sizes the guy needed, and how soon he would need them. When he had the information, he went to the store phone, called our customer service, and arranged for everything to be shipped next day.
After we left the store, Irving asked, “What were you thinking in there?” I told him the guy scared me, and if I’d been by myself, I probably would have walked out. “You got to listen,” Irving said. “The whole time we were in there, the guy never once said he didn’t want our product–he was mad because he couldn’t get it when he needed it. The secret to making a sale like that is not to overreact, but listen to what the guy really needs and see that he gets it. The most important thing you can do is listen.”
Will with Jimmy Conners, NYC
In November, 1975, I moved to the sporting goods division, which is where I should have been in the first place. My territory was all five boroughs of New York City. It was a ten-million-dollar account, and I made that and above. In addition, I was given the responsibility of signing pro athletes for Converse; I had the Jets, the Giants, the Knicks, the Jets, and the Yankees (I would go to spring training with the Yankees and make sure they had everything they needed.) Famous guys like Reggie Jackson, Larry Bird, Bernard King, and Larry Johnson would call me at home. Yogi Berra called once, and Spring, my youngest daughter, said, “Yogi the Bear is on the phone!”
I worked that job for twenty-nine years, trying to make a difference. Then, in 2000, I made up my mind that Converse was going nowhere. New owners were taking over, and they were looking to flip the company to the highest bidder. I knew I was not part of their plan, so I took my retirement. It was all right with Bev; she knew it was time.
After my stepfather died in 1996, my mother went home to Jackson, and I talked to Bev about moving down there to look after her. Bev was all for it; she loved mama and was like a daughter to her. We owned five acres in Madison County, and I had the dream of building a big house where all of us could live. In 2001, we moved south, back to the town I started out in. Before long, I realized my dream of building a big house in the country was not going to happen. First, every contractor we spoke to quoted a price way out of our range. Second, I discovered that, no matter how much two women might love each other, each wants her own place.
Bev and I ended up buying a beautiful little house on Kenwood Street in Belhaven. The neighborhood is old and peaceful, and I looked forward to reconnecting with people I’d known as a teenager. As it turned out, this was another dream that, if not lost, was deferred.
One day I brought my oldest friend to the house we had bought. When we got out of the car, I noticed he was hanging back a little, as if he were confused. “Why did you buy a house here?” he asked. “We never came over here when we were kids. Who do you know lives here?” I said, “I was told there’s only one other black owns a house in Belhaven. Now there’s two.” He had nothing to say after that. Another time, Bev and I invited about ten people over for coffee. The men were uncomfortable, and the women sat with their purses in their laps and said little or nothing. These people will always be friends of ours, and we hope that, one day, whatever discomfort they felt will be a thing of the past.
Farish Street is empty now; all the life is washed out of it, and it will never again be like it was when I was a kid. We can’t return to the past, and often it’s hard to catch up to the present, yet, after eighty years, I find myself looking down the road to bridges I’d like to cross. All I can say now is what I said to Wilpert Bradley on the Spanish Steps so many years ago: “I’m travelling and living my life. Ain’t no problem.”
Versions of this recipe have been bouncing around a lot recently, most of them praising its fool-proof simplicity, but as with these simple recipes—and those with two ingredients are about as basic as they come—the devil is in the details.
Most versions call for 1 ½ cups of hot rise flour and a pint of melted ice cream that makes a soft, sticky dough rather than a batter baked in a standard 8×5 loaf pan at 350 for 45 minutes. I’ve found the recipe works best when baked in a 5×3 (16 oz.) loaf or a similarly-sized spring-form pan at 350 for only 35 minutes.
I’ve also found that you must use a very rich ice cream such as a French vanilla or (as in this case) a butter pecan and that LuVel works just as well if not better than Ben & Jerry’s, but you must let the ice cream melt slowly on the kitchen counter or in the refrigerator. I’m unsure of the science behind this, but microwaving the ice cream will make for a dense, pudding-y cake.
Though for many a dollop of whipped cream might seem less excessive, I don’t find a scoop of ice cream redundant at all.
Cut two pounds of meat and end bones from a rack of pork ribs into more or less bite-sized pieces.
Mix a half cup each hoisin and brown sugar, stir in a quarter cup each rice/cider vinegar, vegetable oil, and lite soy. Add a toe of grated ginger, and a teaspoon (or so) red food coloring. Mix very well with rib meat, and marinate for at least an hour.
Drain, spread meat onto a sturdy well-oiled pan, and roast on low heat until crisp. Boiled Irish potatoes are nice option, fresh onion an absolute must.
