Water Valley’s First Watermelon Carnival

The first carnival was held on Thursday, August 27, 1931. At that time, the entire nation was in the grip of the depression. In Water Valley, a bank had failed, the railroad had pulled out, and unemployment was high. Local businessmen were concerned about the spirit of the townspeople, so they decided to host a carnival to boost morale. The Carnival consisted of a parade, a pageant to name the carnival queen, and a formal ball. Festivities were repeated for nine consecutive years, and then halted with the outbreak of World War II. The Watermelon Carnival lay in dormancy until 1980, when it was successfully revived. This account of the first carnival appeared in vol. 20, no. 4 of the Illinois Central Magazine.

The weather man predicted rain; yet early Thursday morning, August 27th, cars began arriving in Water Valley, Mississippi, for the Watermelon Carnival, the crowd continuing to grow until 12,000 to 20,000 persons could be counted. All wore holiday clothes and entered into the spirit of the day. C.R. Pitts, manager of the Yalobusha Democrat, presented the Watermelon Carnival idea to the people; then the Water Valley Junior Chamber of Commerce voted to sponsor the Carnival, and, receiving the cooperation of other civic organizations and private citizens, has made the Watermelon Carnival the outstanding attraction in North Mississippi, embodying a program which is unexcelled in beauty and originality.

Ever since Yalobusha County has been settled watermelons have been raised on the farms. Each farm had a small ‘patch’ of watermelons for private use. Occasionally a few choice melons were brought to town in the farm wagon and offered for sale on the streets. Only in recent years have melons been produced for outside markets.

The production of watermelons in this section has been a gradual growth until in 1930 more than 100 carloads of watermelons were shipped by rail from Water Valley and many more were transported by trucks. Water Valley melons are known for their superior flavor. The sandy loam, found in the hills of Yalobusha County, is especially adapted to the production of watermelons. The land is thoroughly broken and laid off in “hills” eight feet apart. Each hill 18 fertilized. If barnyard fertilizer is used, the fertilizer is placed under the hill during the winter or long enough in advance of planting so that the fertilizer is thoroughly decomposed and will not heat. When this method is used, the hills are marked by pegs so that the seed may be planted on top of the fertilizer in the hill. Planting takes place as soon as the danger from frost has passed. Cultivation consists of ordinary plowing and hoeing, to keep the ground loose and to destroy weeds and grass, care being taken not to injure the roots or vines. When the vines have attained a sufficient growth, the crop is “laid by”, and at maturity the vines cover the field solidly from hill to hill.

Some of the varieties of melons planted in Yalobusha County are Renter’s Wonder, Texas Jumbo, Klecky Sweet, Stone Mountain, Irish Gray, Honey Dew, Halbert’s Honey, Lem Green and Schockler; and some of the principal growers are W.E. Walker, Joe Holt, Jim Hayles, Will Hayles, Fred McCracken, W.0. Champion, Charlie Goodwin, Ernest and Joe Stone, Clarence Hervey, Dixie Davis, Robert and Ben King. Ten acres is considered a big field for one man. The average yield per acre is about 30,000 pounds. Prices range from 33 1/3 cents to $1.00 per hundred pounds, varying according to the season and the grade of melons.

When the melon is ripe, the ‘curl’ which grows out of the stem dies. One may judge of the melon’s condition by the sound brought forth by thumping it with the finger. A melon pulled green never ripens. A prime melon pulled when ripe will usually be in good condition for ten days or two weeks, without extra care, and will keep indefinitely in cold storage.

The Carnival Program “The carnival program on August 27th was ushered in by the noise of many instruments as the crowd began gathering. The Holly Springs’ band concert was the social program’s first number. Kermit Cofer was master of ceremonies and introduced the principal speaker of the morning, Congressman W.M. Whittington of Greenwood, Mississippi, who addressed the farmers in keeping with the spirit and intent of the occasion. During the day thousands visited the melon display where the largest melons produced in this section as well as other farm products were to be seen. There were ten melon and garden display booths that aroused the admiration of the throngs.

At 1:30 o’clock in the afternoon talks were made by Congressman Jeff Busby, H.J. Schweitert (general agricultural agent of the Illinois Central system) and L.A. Olsen, extension director of the A. and M. College at Starkville. At 3 o’clock a baseball game between the Jolly Cabs of Memphis and a home team, with Water Valley winning 5 to 2.

At 4 o’clock an important part of the carnival was the cutting of 1500 ice-cold melons. The melons were passed out over the long tables to the thousands. The melons were purchased by the Junior Chamber of Commerce from the many growers in the County. A number of special varieties were donated.

At 7 o’clock one of the most elaborate parades ever seen in Mississippi proceeded from Blount Street north to Court Street around the City Park and returned to Blount Street in the following order: mayor’s car of welcome; official decorator’s car; Sardis Drum and Bugle Corps; 155th Mississippi Infantry, Company G, Aberdeen, Mississippi; Captain E. L. Sykes in command; Curtis E. Pass Post, American Legion, and visiting ex-service men; American Legion float; W.S. Turnage Drug Company’s decorated car; Memphis Band and Orchestra, Oakland Mississippi; merchants’ float; Kraft Cheese Company’s decorated car; McCullar-Suratt float; Indian Tribe on move; T.P.A. float; R.L. Mann’s Floral Garden float; Chapman Service Station float; decorated car of Mrs. John Dalton; Memphis Illinois Central System Band; ‘Queen’s float’, queen and princesses; decorated car of Lee’s Hardware and Furniture; Water Valley Rotary Club float; Oak Grove Dairy float; U.S. Post Office float; O’tuckolofa Consolidated School float; Will Henry’s thirty piece band; United Daughters of the Confederacy’s float; Henry Ford’s special car; Martha and George Washington; W.B. Moorhead and Company’s float; Peoples’ Wholesale float; decorated car Water Valley Hospital; float of three banks; float of Grand Theatre; two floats of Hendricks Machine Shop; Babe Ross’ famous clown band of fifteen pieces; Ford caravan headed by their special built radio and victrola on truck followed by sixteen latest models of Ford cars and trucks.

One of the most impressive floats in the parade and one which was as typically southern as the watermelon festival, was the float which was entered by the Daughters of the Confederacy. This float represented ‘The Old South’, a picturesque old carriage, of the antebellum period, which was covered with 1500 home-grown, old-fashioned red and white (the Confederate colors) hollyhocks! B. Leland, a veteran of the War Between the States, who is the father of Mrs. A.D. Caulfield (the Illinois Central’s superintendent’s wife), represented a plantation owner of the sixties; his posing, in character, made the U.D.C. float seem a reality. Mary Lynne Brown was a true picture of early Confederate womanhood; while Charlotte Blackston, daughter of Engineer and Mrs. H. R. Blackston, was a dainty reproduction of a young lady of our revered ‘old South’. The red-and-white hollyhock covered antebellum carriage, entered as a float by the members of the local U.D.C., was drawn by two bay horses, and was preceded by four ‘outriders’, one of whom–‘ Uncle’ Frank McFarland, a negro veteran of the War Between the States–had enlisted with his master and had remained in active military service under the Confederate flag with his master during those memorable days.

The Illinois Central platform was decorated to represent a large watermelon patch (sand, vines and watermelons being used for the natural effect); where, after the parade, Mrs. E.L. McVey directed a beautiful pantomime composed of more than fifty little children who represented flowers, butterflies, birds (large ones, of course) and happy children disporting themselves in the watermelon patch. The fairy pantomime was followed by the crowning of the Watermelon Carnival’s Queen, who was Eleanor Houston, daughter of Chief Dispatcher and Mrs. L.S. Houston of the Illinois Central System.

After presenting a silver loving cup to the Watermelon Carnival Queen, Miss Houston, and as the conclusion of the coronation, Edwin Blackmur (president of the Junior Chamber of Commerce), with the queen, led the grand march for the street dance, followed by ten princesses of the. Watermelon Carnival. Each princess was accompanied in the grand march by a member of the Junior Chamber of Commerce. The big Watermelon Camival program closed with a magnificent display of fireworks including six beautiful bet pieces, one of which portrayed a watermelon, twelve special arena pieces, and fifty-two aerial bombs, the display being handled by G.L. Gafford, chief clerk to the Illinois Central Superintendent.

The Welcome: A Review

With this new edition of The Welcome, University Press of Mississippi casts a light on the undeservedly shadowed Hubert Creekmore, a prolific writer, scholar, critic, and member of Welty’s brilliant Jackson salon whose work fell into obscurity after his death in 1967.

Creekmore’s novel received a cool initial response. A review by Lloyd Wendt in The Chicago Tribune on Oct 31, 1948, “Controversial Novel About Bad Marriage,” begins, “One of the most discerning and honest writers in the business, Hubert Creekmore is quite certain to anger a good many persons with his ‘story of modern marriage’.”

“His taboo treatment of an antisocial relationship providing competition for the institution of marriage, discreetly handled though it is, can readily win Creekmore the wrath of male readers. Perhaps his novel will shock readers into a realization of the menace to marriage when the participants contribute too little or bring warped personalities to a marriage union. More likely, however, it will merely shock them.”

In The New York Times on November 21, Warren E Preece states, “As a novel it is a highly readable production; as an examination of modern marriage, it comes closer to failure than it does to success. . . Ashton and the principal characters of The Welcome are hardly typical enough to provide a view of anything but a small section of society.”

It was Diana Trilling, writing in The Nation, on November 27, who hit the nail on the head: “Of all the novels about homosexuality which have appeared in the last few years it makes the most ingenuous and therefore the most disturbing statement of the damage society does by refusing to recognize the prevalence of the homosexual preference and, instead, forcing people to the conformity of marriage who are emotionally totally unfit for it.”

This did not sit well with Creekmore, who wrote a long, searing rebuttal (“A Muddled Reviewer”) that by way of a red herring concentrated on Trilling’s accusations of misogyny. Her reply (“A Fortunate Error?”) was brief, pointed, and dismissive.

In his introduction, Philip Gordon notes that 1948 “saw a sea change in the acceptance of same-sex desire, particularly in print and particularly in southern settings. Both Gore Vidal’s The City and the Pillar and Truman Capote’s Other Voices, Other Rooms were published in 1948, both by major publishing houses. Both fixate on the South: Vidal’s novel begins in Virginia; Capote’s is set in his own fictionalized version of Monroeville, Alabama, made more famous by Harper Lee. These novels are often credited as breaking through the proverbial (opaque) glass closet door that had limited previous depictions of same-sex desire in print.”

The Welcome has long been out of print. In his outstanding study, “”Collecting Hubert Creekmore: A Bibliography,” John Soward Bayne writes, “The Welcome is a true rarity. An early novel dealing with same-sex relationships, it evidently has been bought up by collectors of books by gay authors or about gay themes. It is often cited but seldom discussed in books and papers about such works, most likely because who can find a copy?”

According to acquiring editor, Katie Keene, the decision to reissue The Welcome resulted from a group effort. “While I was working with Pip Gordon on Gay Faulkner, we talked a bit about Creekmore’s legacy. I also learned a lot from Mary Knight at the University of Mississippi, who at that time was working on her documentary, Dear Hubert Creekmore.”

Keen said that soon afterwards she received a letter from Dr. Jaime Harker, owner of Violet Valley Bookstore in Water Valley and director of the Sarah Isom Center for Women and Gender Studies at the University of Mississippi, requesting UPM consider reprinting Creekmore’s works. Keene presented The Welcome to UPM’s board of directors for publication approval. An agreement with the Creekmore Estate was signed in June of 2021.

Gordon writes that The Welcome is a fixture in bibliographic studies that attempt to identify all the gay-themed works from the pre-Stonewall era, and the novel, along with Creekmore himself, are the subjects of more recent scholarship.

The Mississippi Philological Society published Bayne’s extensive, detailed bibliography/biography “Collecting Hubert Creekmore” online in their proceedings from the 2013 Meeting. In 2017, Annette Trefzer, professor of English professor at the University of Mississippi, published “Something Inarticulate”: Sexual Desire in the Fiction of Eudora Welty and Hubert Creekmore” in the Eudora Welty Review (Vol. 9, pp. 83-100).

In addition to her documentary, Mary Knight published her thesis, “Dear Hubert Creekmore: An Archival Search into the Life of a Queer Mississippi Writer,” and is working on a book about Creekmore, his life and times.

By all means, let’s celebrate Creekmore’s return to the vaunted stage of Mississippi literature with The Welcome. Yet bear in mind that while Hubert Creekmore was what Allen Tate called “a man of letters in the modern world,” a novelist, critic, editor, and more, but first and foremost, Creekmore was a poet, and a fine poet. What could more fitting than to follow a reissue of The Welcome with his book of poems, The Long Reprieve?