Transitions in regional media are often difficult to discern, but when it comes to the South, which has an arguably more identifiable character than any other region of the country, watersheds can be mapped with a bit more precision.
Such is the case with Garden & Guns newest release, The Southerner’s Cookbook, which is the third installment in three years (each October) under the G&G label. The first two imprimaturs, The Southerner’s Handbook: A Guide to Living the Good Life (Oct., 2013) and Good Dog (Oct., 2014), set the tone of the magazine’s brand, which is clearly targeted, in the words of G&G president and CEO Rebecca Darwin, “to people like me or to people who were very sophisticated, very worldly, but in love with where they’re from, which is this beautiful place called the South.” The label has a pronounced literary bent as is evidenced by its contributors, and given its added emphasis on sophistication and worldliness, one might well gather that Darwin and her team have set their collective caps to filling a decidedly upscale niche somewhere between brashness of The Oxford American and the comfort of that grand dame of regional periodicals, Southern Living. What with the progression of G&G’s publications so far, it’s a safe bet to expect the release of a book on Southern gardening next year.
The Southerner’s Cookbook is indeed market-generated, and I really shouldn’t be surprised that only one restaurant from the entire state of Mississippi carries a recipe. John Currence has a passage about his latest project, whole roast hog, which is somewhat of a departure for a native of the Big Easy operating in the Little Easy, but this is an era of diversity. Martha Foose inexplicably given the context is mentioned in a recipe for bacon crackers. The one recipe that shocks and dismays me is the one for “Comeback Sauce (sic)”, which is not only compared with McDonald’s “Secret Sauce”, but also provided by a chef from Alabama with a restaurant in Atlanta. The nod to Jackson in the first few words simply does not make up for such a slight. The cookbook is also far off the mark by consigning Jesse Houston’s restaurant Saltine, which specializes in oysters and seafood, to a sauce (Black Pepper Ranch Dressing) rather than an entrée. Both Mississippi and Jesse deserve far, far better than this.
If you need more evidence that Mississippi is nothing more than “that land mass between Louisiana and Alabama”, you need turn no further than The Southerner’s Cookbook. Yupster cookbooks have come of age, and Julia Reed is the bellwether for Mississippi. God help us all.
