Summer has come, so you must brush up on cucumber sandwiches.
These dainties are among the noshes mandated for those incredibly fussy high teas you read about in rapacious Edwardian novels. Similarly, we serve cucumber sandwiches for gatherings where decorum (ostensibly) rules; social luncheons, a patio cocktail hour, and of course those inevitable occasional brunches.
Cucumber sandwiches at a kegger is the epitome of gauche.
Do not use those bloated green zeppelins from the local grocery; the sandwiches will sag before serving. Go to the farmers’ market and select good firm cukes. If you can find a firm yellow one, cherish it’s sweetness. Partially peel fruit and refrigerate for an hour before draining and using.
Trim the crusts of good sliced soft white bread and cut to size. Blend cream cheese and mayonnaise 3:1, add lime or lemon juice, white pepper, and salt. Coat bread with spread, top with cucumber slices, and assemble.
One of Anthony Bourdain’s last works is an introduction to Howard Mitcham’s Provincetown Seafood Cookbook, originally published in 1975. In this tribute, Bourdain calls Mitcham’s cookbook “one of the most influential of my life.”
Dan Simon, founder and publisher of Seven Stories Press said he and his team approached Bourdain because they knew that he was “an admirer of Mitcham.”
Bourdain’s culinary career started in the early 1970s in Provincetown, where Mitcham was already a legend. “He was just so terrific,” Simon said. “I think he loved the gusto with which Howard lived his life and cooked and brought it all together.”
A writer, a scholar and an artist as well as the foremost chef of note from Mississippi, Howard Mitcham was a brilliant, stone-deaf, hard-drinking bohemian, raconteur and bon vivant who knew and corresponded with the great and near-great.
A name chef during what Bourdain himself called “the early happy days before the glamorization of chefs”, a historian and an artist as well, we should remember Mitcham with gusto. His Provincetown Seafood Cookbook stands loud, proud and without a smidgeon of pretension alongside any cookbook written in the past century, a robust ragout of food, people, art and lore.
Mitcham nurtured, cultivated and matured his sprawling genius in the rich enclaves of Provincetown and New Orleans. For decades he was a spectacular bird of passage, summering on Cape Cod, wintering in the French Quarter and coming home to Montgomery County, Mississippi at times.
His books trumpet a passion for seafood; his writings on oysters and clams, shrimp and fish seem to pant with restraint. Mitcham wants you to partake of everything he knows and loves with the same gusto he does in hearty sentences that growl with gruff humor and wry authority.
“People think I’m sort of coo-coo to publish my trade secrets and recipes,” he wrote, “but to me good food is like love, it should be given as wide a distribution as possible.”
James Howard Mitcham, Jr. was born in Winona, Mississippi on June 11, 1917. His father, a house painter, died when he was a year old. His mother moved to Vicksburg to find work, leaving the infant Howard with her parents on their watermelon farm on Sawmill Road. At sixteen Mitcham became deaf from nerve damage resulting from spinal meningitis.
For the rest of his life, Mitcham spoke with a thick, booming Southern accent, but used sign language and notes to abet his frequent incoherency. He grew up loving jazz, a love silence didn’t kill. “The last song he ever heard was Billie Holiday’s ‘Am I Blue?’”, his daughter Sabina said. “Whenever he’d sing it, it would just break my heart. At his birthdays he would place his hand on the bell of a sax to get the beat.”
Mitcham attended Greenville High School with lifelong friend Shelby Foote as well as Walker Percy. After graduating high school, Mitcham moved to Vicksburg to live with his mother and began attending Louisiana State University as an art student, and at some point, in the late 1940s, Mitcham moved to Greenwich Village in New York City, where he ran an art gallery.
What quirk of fate or fortune that first took Mitcham from his home in the Deep South to the distant shores of Cape Cod is a matter rich for speculation, but he claims to have made his first visit there as early as 1948. Thereafter for most of his life, Mitcham divided his years between New Orleans and Provincetown.
His abounding love for Provincetown bore prodigious fruit in 1975 with the publication of The Provincetown Seafood Cookbook, an unsurpassed ode to a food, a place and a people. Bourdain, who worked in Provincetown during the mid-1970s when he was attending (of all places) Vassar, knew Mitcham and in his Kitchen Confidential writes that “Howard was the sole ‘name chef’ in town.”
“To us, Howard was a juju man, an oracle who spoke in tongues,” Bourdain wrote. “He could be seen most nights after work, holding up the fishermen’s bars or lurching about town, shouting incomprehensibly (he liked to sing as well). Though drunk most of the time and difficult to understand, Howard was a revered elder statesman of Cape cod cookery, a respected chef of a very busy restaurant and the author of two very highly regarded cookbooks: The Provincetown Seafood Cookbook and Creole Gumbo and All That Jazz—two volumes I still refer to, and which were hugely influential for me and my budding culinary peers of the time.”
“He had wild, unruly white hair, a gin-blossomed face, a boozer’s gut and he wore the short-sleeved-snap-button shirt of a dishwasher. Totally without pretension, both he and his books were fascinating depositories of recipes, recollections, history, folklore and illustrations, drawing on his abiding love for the humble, working-class ethnic food of the area. His signature dish was haddock amandine, and people would drive for hours from Boston to sample it.”
“We might not have understood Howard, but we understood his books, and while it was hard to reconcile his public behavior with the wry, musical and lovingly informative tone of his writings, we knew enough to respect the man for what he knew and for what he could do. We saw someone who loved food, not just the life of the cook.
Howard showed us how to cook for ourselves, for the pure pleasure of eating, not just for the tourist hordes. Howard showed us that there was hope for us as cooks. That food could be a calling. That the stuff itself was something we could actually be proud of, a reason to live.”
The follies of genius are unavoidable, unpredictable, and if we’re lucky just quirky. I think Victor Borge was a genius. While my standards might be modest (I think Jim Henson was a genius too) enlightenment and entertainment are always qualifications.
During his heyday Borge performed the world over, but maintained a homestead in New England that produced Rock Cornish game hens. I suspect he was probably amused with a business that marketed miniature chickens; imagine him asking why the Rock Cornish game hen crossed the road with a nice little keyboard riff.
At any rate, Nora Ephron remembers that “every Rock Cornish game hen in America used to come with a little tag with Victor Borge’s name on it.” At his insistence, no doubt.
Despite its rugged name a Rock Cornish game hen is nothing more than a little chicken. Poultry is big business, and millions are spent on developing and maintaining the most productive, disease-resistant and appealing varieties. The best industrial chickens are either big and fast-growing or smaller and long-laying. I suspect that at some point avian agronomists were frustrated to discover that pesky genetics prevented chickens from growing only so much so fast and from ovulating only so often; otherwise we’d have Rhode Island Reds the size of collies dropping half-gallon eggs all over Stone County. (The emus didn’t work out.)
With size as a limit, the chicken scientists bent under the thumbscrews of marketing by taking another tack: Tyson Foods developed the Rock Cornish game hen in the mid-60s by cross-breeding big, fast-growing but rather spindly Plymouth Rock cocks with smaller Cornish hens, which have short, thick legs and broad, muscular breasts.
The resulting variety has a briefer growing span–ten days less to the slaughterhouse than the 40-day Rocks (birds grow fast; imagine if you had been chased out of the house when you had just learned how to run). Since they were developed for meat, their marketable egg-laying capabilities are inconsiderable (too bad, right?).
Tyson marketed the game hen as an upscale product targeting people willing to pay more for something different. And it worked. Calling it a “game hen” added to its cachet, since it suggests a mix with a pheasant, a quail, a partridge or some bird with similar snob appeal. Borge, who himself had a high-brow profile, was probably enrolled as a celebrity sponsor, though I still maintain that the eccentricity of the product itself was a great draw for him personally.
Despite my affection for the Great Dane who bridged the gap between Oliver Hardy and Stravinsky, to me the most effective marketing strategy for game hens is that they’re sealed in plastic wrap just like teeny-tiny turkeys.
Having said all that, let me add that game hens should not be shunned on account of their corporate hatching; they’re good birds, if you know how to cook them. Buy one to a person, thaw thoroughly, trim and clean. Rub inside and out with oil, a little salt and pepper and whatever other seasonings you like (garlic and sage are always good), then roast in a slow oven until the legs are loose. Increase heat at finish to brown.
I like to serve Cornish hens with wild rice, baby limas, wilted greens, and sour cream.
You’ll often find classic recipes caught in a backwater eddy rotting into poor, grotesque things far removed from former splendor, like a fading star of stage and screen who’s reduced to dinner theater, falling subject to farce for the same reason: their name is a draw. So you’ll find prima vera with frozen vegetables, for instance, or steak Diane with condensed cream of mushroom soup.
I worked in a restaurant where the house recipe for scampi consisted of garlic powder, a commercial oil product (Whirl), and the remnants of whatever open bottle of white wine the bartender had. That’s it. This concoction was poured over a dozen medium-sized shrimp arranged in a small circular metal dish and placed in a salamander.
The results were dry and chewy; had our customers been (in the least bit) savvy, no doubt they would have complained with vigor and frequency, but the very fact that they didn’t led to the recipe becoming entrenched on our menu and–what’s even more tragic–likely defining this travesty as scampi for hundreds of people who’d never eaten at a restaurant with tablecloths.
To make a good scampi, sauté the best shrimp available in a really good butter with a slash of olive oil, plenty of fresh, finely-minced garlic, a fruity white wine, salt and white pepper. Before serving, add a jolt of lemon juice and a sprinkling of parsley. Some thicken the sauce with starch or lightly bread the shrimp, add scallions, or even chopped drained tomatoes, but I don’t. Scampi can be served as an appetizer with bread or over pasta as an entree.
The food and cooking of the Mississippi Delta is not as distinct and certainly not as famous as its music, but is an important portal to its history and character.
The foods are for the most part typical of that elsewhere in Mississippi and throughout the Mid-South, but the Delta is distinguished by way of the cultural influence of New Orleans. One of the most authoritative books on Delta cooking, Bayou Cuisine, has a gumbo recipe on the third page. You’ll find barbecue recipes there too, but you can find recipes for barbecue from San Antonio to Savannah and as far north as Louisville.
Creole was the blanket term for the distinctive foods of New Orleans and neighboring parts of Louisiana until the late 20th century until Cajun chef Paul Prudhomme drew a distinction. Prudhomme, like every other New Orleans food writer, stands on the shoulders of Lafcadio Hearn.
Hearn moved to New Orleans in 1877, and lived there for nearly a decade. In his time there, Hearn was little known, and even now he is little known for his writing about New Orleans, but he is credited with “inventing” New Orleans as an exotic and mysterious place.
La Cuisine Creole: A Collection of Culinary Recipes, From Leading Chefs and Noted Creole Housewives, Who Have Made New Orleans Famous for its Cuisine (New Orleans: F.F. Hansell & Bro., Ltd., c. 1885) is one of the great classics of Southern cuisine. It was anonymously printed in 1885 but its authorship by Hearn is generally accepted. In his brief but intriguing introduction, Hearn tells us that Creole cookery partakes of the nature of its birthplace – New Orleans – blending the characteristics of the American, French, Spanish, Italian, West Indian and Mexican, Native Americans, African Americans and others in the melting pot near the mouth of the Mississippi.
Then we have Delta Wedding. Welty didn’t include a lot of food in most of her fiction; you have the green tomato pickles in Why I Live at the P.O., for instance, but she wrote introductions for four cookbooks: The Country Gourmet, by the Mississippi Animal Rescue League in 1960; The Jackson Cookbook, published by the Jackson Symphony League in 1971; The Southern Hospitality Cookbook, written by her friend and neighbor Winifred Green Cheney in 1976; and Allison’s Wells: The Last Mississippi Spa, written by Hosford Fontaine in 1981. Welty also knew the importance of food as a significant element of human character, and in Delta Wedding, people are eating all the time. It is after all a wedding.
The foods mentioned include: “Coconut cake, sugared almonds, cold biscuits with ham, sugar cane, homemade fudge, wedding cake (made in Memphis), chicken salad, stuffed green peppers, hoe cakes and ash cakes, chicken broth, Coca-Cola, barbecue (most likely pork), Mary Denis demanded a cold lobster aspic involving moving the world . . . of course we moved it, the patty cake gift for George Fairchild to eat with white dove blood, dove heart, snake blood and other things; he’s to eat it alone at midnight, go to bed and his love will have no rest till she comes back to him, licorice sticks, crusted-over wine balls, pink-covered ginger stage planks, bananas and cheeses, pickles, a mousse (probably chocolate), chicken and ham, dressing and gravy, black snap beans, greens, butter beans, okra, corn on the cob, “all kinds of relish”:, watermelon rind preserves, “that good bread” (yeast bread), mint leaves “blackened” (bruised) in the tea, whole peaches in syrup, cornucopias (horns of pastry filled with cream or fruit), guinea hen, roast turkey and ham, beaten biscuits, homemade green and white mints, fruit punch, batter bread and shad roe, ice cream, chicken and turkey sandwiches, caramel and coconut cakes, lemon chiffon pie, watermelon and greens.”
Delta Review (1963–(Nov./Dec. 1969); the self-titled “Magazine of the Mid-South”, and Delta Scene (Nov. 1973- 1986?) for the most part published articles about literature, history, and such; food was not a big topic for them, and it really wasn’t for most magazines and periodicals back then, with one exception, which I’ll discuss shortly. But in Delta Magazine (2003—present), not only is food a predominant theme, but they published a cookbook.
Then there’s Progressive Farmer and Southern Living, both of which have a long history of readership in the Mississippi Delta.
Progressive Farmer was founded in Winston, North Carolina in 1886 and by the 1960s had a circulation high of 1.3 million. From the lifestyle and home life pages of Progressive Farmer rose the largest and most successful regional publication in history, Southern Living, in which Southern food was, is and always will be a predominant theme. The number of recipes the magazine has published from readers in the Mississippi Delta is likely quite vast.
There are many weekly newspapers in the Delta, The Deer Creek Pilot being foremost among them, of course, and three predominant dailies, the Delta Democrat-Times, founded in 1938, and the metro dailies of The Times-Picayune ( founded 1837) of New Orleans and The Appeal/Commercial Appeal (founded 1841). Food and food writing was very much an incidental subject in most newspapers in the Delta, indeed across the country, until a boy from Sunflower County, Mississippi changed everybody’s mind.
It’s not such a stretch for me to include The New York Times Cookbook in this survey of the literature of Delta food and cooking. If I were to have left Craig Claiborne out of this talk, I’m sure some of you might have pulled a skillet out of your purse and come at me, and I’d be getting ugly emails until New Year’s.
Craig Claiborne is a towering culinary figure; he set the tone of American culinary culture for two decades and beyond. He became America’s unquestioned authority (his columns went directly to print; no editor) on the full culinary spectrum of foods and restaurants, chefs and cookbooks. He wrote and co-wrote many best-sellers, first and foremost The New York Times Cookbook. You just can’t find exact figures on copies sold of any work, and I’m not sure why. Claiborne got all the copyrights to the work, which was pretty much the basis of a very large fortune.
By far the most important resource for the foods of the Mississippi Delta are community cookbooks published by various organizations, the earliest dating from 1912. These cookbooks are the best historical record of foods and cooking in the region; not only that, but many if not most of them contain far more than just recipes: you’ll also find historical information about churches, or schools or social organizations (ladies clubs, Rotary, etc.) that were very much a part of the town or city of their time.
This is the earliest cookbook I could locate from the Delta, the Twentieth Century Cookbook/Tried and True Recipes by the Young Women’s Guild of St. James’ Episcopal Church in Greenville, January, 1902. The introduction refers to “A number of these (recipes) which accomplished cooks will find new and pleasing are contributed by well-wishers in New Orleans, justly famed for its cuisine Creole (note Hearn’s title here). We believe these Creole dainties will be found unique and as useful as the more common ones used to make this Greenville cook book a thoroughly complete and valuable aid to its friends and purchasers.” The book sold for fifty cents, which was a lot in those days.
In Jackson, people make a big deal of the white fruitcake that Eudora Welty wrote about in her introduction to The Jackson Cookbook, first issued by Symphony League of Jackson in 1971 and followed by a well-deserved 30th anniversary issue. In a pamphlet issued many years later, Eudora greatly expanded on the original recipe. On page 9 of The Delta Cookbook, you’ll find recipes for a white and a black fruitcake. Only the black fruitcake has whiskey in the recipe, but the white fruitcake recipe in The Jackson Cookbook includes bourbon.
Undoubtedly the best-known cookbook to come from the Mississippi Delta is Bayou Cuisine (1970). Sales figures on books are hard to come by; usually only the publishing house will have them, and when I called St. Stephen’s Episcopal Church in Indianola asking about sales on this book, they were appropriately ambiguous. A figure of “over 100,000 copies sold” is mentioned in the 1997 sequel, Best of Bayou Cuisine, but I consider that figure very low indeed.
Another Delta cookbook stands out as a significant work for a higher reckoning of merit. The Sharecropper, put out by the Central Delta Academy Parent-Teacher organization in 1987, elevates the community cookbook to the realm of art. In her later years, Ethel Wright Mohamed was known internationally as the Grandma Moses of stitchery. But this native of Fame, Mississippi, spent most of her life raising a family and tending to customers at the store she ran with her husband, Hassan Mohamed, in the Delta town of Belzoni.
When Hassan passed away in 1965, Ethel picked up a needle and embroidery floss and began documenting her life: Hassan telling folktales to the children; their housekeeper, Mittie, tending to the stove; the ledger she kept at H. Mohamed General Merchandise.
She called her embroideries “memory pictures”. In 1974 one of Ethel’s memory pictures was featured at the Smithsonian Folklife Festival in Washington, DC. Ethel passed away in 1992.
(You can find a bibliography for this article here.
Claiborne and All Who Sailed in him (honestly, I can’t count how often I’ve wanted to kick that pontifical old queen under the table) declared, “There is something about the word ‘salmagundi’ that has an unmistakable appeal for savants with a leaning toward gourmandism.”
I have no ambition of being a savant, much less one learning towards gourmandism. Like many others, I simply find salmagundi—like pettifoggery, kittywampus, or hullabaloo—a word I want to pick off the page, cuddle, and tease with a string.
The dish is just as playful, actually, not so much a dish as it is a presentation like an antipasto or a smorgasbord, of a selection of cold vegetables, pickles, meats, and fruit mounded on a tray.
By precedent, you want your meat, cold poached chicken atop salad greens ringed with pickles, cooked eggs, raw or blanched vegetables, citrus, nuts, sausages, and cold fish—anchovies are a classic addition, but I like smoked salmon, too.
Pretty much anything goes with the notable exception of cheese, which isn’t included in any reliable historic recipe.
Mix a cup of sour cream with a half cup of sweet cream. Add the juice of half a lime and a tablespoon of capers. Cover, keep at room temperature for a few hours, then refrigerate.
Coat sweet potatoes with vegetable oil and generous amounts of salt. Bake until cooked through. Cool thoroughly before slicing and topping with crema and black pepper.
On Saturday, March 17, 1951, the stage of Jackson’s Civic Auditorium supported a cast of players the likes of which never had nor never since has tread the boards in the capital city. As the very Devil himself, Charles Laughton led Agnes Moorehead, Charles Boyer and Sir Cecil Hardwicke in a surprisingly successful enactment of Shaw’s “Don Juan in Hell”.
The review in Sunday’s Clarion-Ledger (“‘Don Juan in Hell’ a Big Hit Here”) states that the Jackson audience was thrilled with “Agnes Moorehead’s amazing transformation from a woman of 77 at death to a lady of 27 in Hell”, adding that “Laughton stated categorically that he is not ‘the beefy bird of comic strip fame.’” One year later, a Time magazine article stated that the production’s tour had amassed gross profits of over $1M.
The Jackson performance was engaged by a man who recognized not so much a shy hunger in the city as an earnest yearning not only for literature, but for music, for lights, for the engaged delight of people in a body; the laughter, the suspense, the applause: the man, Armand Coullet, provided Mississippi’s capitol with over three decades of dazzling entertainment.
According to Jackson historian Harry Brown, “About a decade after H. L. Mencken declared the South ‘The Sahara of the Bozart’, Armand Coullet arrived on the Jackson scene to do something about it. He quickly established himself as the city’s resident Frenchman, a position he proudly made the most of and which of course carried a certain primacy in cultural affairs. Mr. Coullet was actually from Algiers. but that was certainly close enough to the Riviera for Jackson society of the day. Eventually he became the town’s foremost impresario, bringing notable entertainers and productions not only to Jackson but to other cities in the region. The Coullets—his wife Magnolia was an accomplished vocalist as well as being Chair of Foreign Languages at Millsaps, and his son ‘Tink’ went on to the Broadway stage and beyond—were welcome in the very highest social circles, and Armand was a highly valued addition to any gathering. He naturally had an approving and charming eye for the ladies, but of course all with courtly decorum.”
Camille Saint-Saëns
Armand Coullet was born in 1899 to a well-to-do French family that had relocated to Algeria shortly after France conquered the North African country in the early 19th century. His father was a French civil servant. He attended public schools in Algiers, graduating from the French Government School of Topography. He also graduated from the Ecole Nationale des Beaux Arts with the Premier Prix in violin, conducting and orchestration. Advanced study in conducting and orchestration was completed with composer and conductor Camille Saint-Saëns, and and was later assistant to Saint-Saëns as concert master of the North African Symphony Orchestra.
He continued his violin studies in France at the Conservatoire de Paris; when Armand completed his musical training, his father and mother, Eugene and Marguerite, presented him with a fine violin made in 1667 by Francesco Ruggieri, who served as an apprentice in the workshops of Stradivarius. Coullet played first violin in the Opera House in Algiers for two years and directed his orchestra in the city’s leading hotels. He also served three years in a field artillery unit of the French Army during World War I.
Coullet came to the United States in 1924. In an interview fifty years later, he recalled, “The only thing I had was my violin and $27, but I had the world by the tail. When I got off the boat, there was an agent standing there who sked me in French if I played the violin. He gave me a job right there on the spot with the Boston Little Symphony.”
As concert master of the Boston Little Symphony Orchestra, Coullet traveled with the Chautauqua Tours, and for the next several years, he conducted his own orchestra in various New England resorts and spent a year as first violinist in the Roxy Theatre Orchestra in New York City. He first came south with various road shows and located at Palm, Beach, Florida with his own orchestra. He opened and directed the Academy of Music in West Palm Beach, with a faculty of 12 and an enrollment of 140 students. While in Palm Beach, Coullet regularly heard residents’ complaints about the town’s lack of theatrical offerings. Together with a local theater owner and three partners, Coullet contacted New York producer Lee Shubert and convinced him to send a touring company of “George White’s Scandals” to Palm Beach. The show was a hit and Coullet was bitten by the promoting bug. The itch would last the rest of his life
The devastating 1928 Okeechobee hurricane that practically destroyed West Palm Beach ended Coullet’s career there, and he went back to New York. While there, Hazel Chisholm, who was then working for Jackson radio station WJDX, called him to come to the city. When he arrived in the Jackson, he gave his two weeks’ notice his first day at the station. “I saw the town and thought, ‘Oh, my God,” Coullet recalled fifty years later. “It was so primitive. They had streetcars being pulled down Capitol Street by mules. I knew the town had potential, but potential was for the future. I wanted to leave immediately.”
But he was persuaded to stay, crediting his decision to the kindness of his employers. It was 1928, and in those days radio stations provided their own music. Coullet conducted a 14-piece orchestra for WJDX. He originated special instrumental and vocal programs in classical, semi-classical and popular music. He also met a young lady, Magnolia Simpson, from Madison, Mississippi, who was later to become Mrs. Coullet. Magnolia, Mrs. Sarah. B McLean, and Coullet broadcast every Sunday afternoon from the old Century Theatre the highly successful “Rice Dream House” program, sponsored by Rice Furniture.
Fellow musician and ofttimes traveling companion Muller Adkisson remembers, “During the Depression Armand played violin in the WPA orchestra and he said that’s what kept them going, what put food on their table. He had married Magnolia at some point in there. She taught both voice and Latin at Millsaps College. Later she taught German. WJDX’s original studio was in the Lamar Life building in one of the upper stories under the clock tower. Later when the Heidelberg Hotel added the upper six stories to their 12-story building, they added two stories that weren’t accessible by the elevator. WJDX moved there.”
In 1935, Coullet was instrumental in organizing the Jackson Symphony Orchestra and in 1937 he originated the All-Star Series (now a part of the Jackson Music Association). Coullet also found a theatrical vacuum in Jackson similar to the one in West Palm Beach so he again contacted Schubert, who persuaded New York agencies to place Jackson on their lists; it was a natural stop between Memphis and New Orleans, he reasoned with them.
“Because of union rules traveling shows could only travel so many miles a day,” Adkisson said, “so Armand was often able to bargain them down, get shows here, even though Jackson audiences weren’t that big and couldn’t afford the big shows. But often because of the rules somebody would call him up and say, ‘We have to have a show in Jackson, what can you pay us?’ And he got a lot of good shows here that way.”
His first Broadway production in Jackson was “Blossom Time” in 1935. Coullet later said, “(Being an impresario) might sound romantic and fascinating to some people, but it is hard work and full of worry.” After swinging the deal to bring “Blossom Time” he said he got the stage hand bill and it scared him so much he almost backed out.
Many names headlined his shows through the years: Tallulah Bankhead, Helen Hayes, Ethel Barrymore, Nelson Eddy, Jeanette McDonald, Bette Davis, Grace Moore, the Don Cossack Chorus, Bob Hope, Marion Anderson, Eva Le Gallienne, Joseph Szgeti, Fritz Kreisler, Richard Crooks, Albert Spalding, San Carlo Opra Company, NBC Opera Company, James Melton, Gladys Swarthout, Signumd Romberg, Nadine Conner and Guy Lombardo. His encounters with famous performers were brief, and he said, “you’d have to see them more than I do to feel that you know them.”
For over three decades, Armand Collet Associates sponsored shows in 15 cities and 12 states and across the South from El Paso to Birmingham, but beginning in the mid-1980s, Coullet limited himself to the presentation of Broadway theatre in Jackson and only a few other Southern cities. Included have been: “Hello, Dolly!”, “Fiddler on the Roof”, “Man of La Mancha”, “Zorba”, “My Fair Lady” (which ran for seven weeks), “Mame”, “Cabaret”, “1776”, “Your Own Thing”, “I Do, I Do”, “George M” and a sneak appearance by Mantovani and his Orchestra. Coullet said he considered bringing the Beatles to Memphis in 1966 the crowning glory of his career, but his role in the Fab Four’s appearance at the Mid-South Coliseum can’t be substantiated.
“The big ones carry me,” Coullet once said, referring to smash hits such as “My Fair Lady” and “Hello, Dolly,” but he had his share of bombs. His biggest bust as a promoter was “Cabaret,” here. Coullet considered Grace Moore and Liberace his most glamorous stars. Liberace sold out twice.
“Armand always said how surprising it was to think of the large number of elderly women who came to Liberace’s performances,” Adkisson said. “It was a matter of sex appeal, or what they thought was sex appeal, since of course he was gay. Anyway, Liberace would invite the women in the audience to come backstage after the performances, and he’d wink and mug, and say, ‘Oh, what is your name, darling?’ and the woman would say like ‘Mary’ or something and Liberace would go, ‘Oh, my dear Mary!’ or something. Armand said the first time Liberace appeared in a city he might make a little money for his appearance, might even lose a little, but Liberace would come back two years later and the promoter would make a big profit. That was Liberace’s modus operandi, that he could tour successfully all over the country because he felt a responsibility to the local promoter. Armand had Liberace here three times with sold-out houses. The little old ladies would like up and Liberace would take an hour or more to schmooze with them.”
Even after decades living in Mississippi, Coullet retained his French accent. “It’s the one thing I’m stuck with and can’t lose,” he once said. “I’m not trying to lose it. It’s my natural way of speaking. You must realize that when I first came to this country, the only words of English I knew were ‘yes’ and ‘no’. I had to learn English by myself. I would read the newspapers and, when I found a word I didn’t know, I would write it on a little piece of paper and tack it on the wall. I’d see the word every day until I learned it, then I’d take it down. By that time, there would be 10 or more new ones.” Muller Adkisson recalls that when Coullet promoted shows in New Orleans and south Louisiana, he would give the promotional commercial in English, and then he would give it in French. “Of course people flocked to the shows because they loved hearing the promotions in their everyday speech. ”
In his last published interview, in May, 1977, the 79-year old Coullet, preparing for an upcoming season which was to include the touring company of the Broadway production of Welty’s “The Robber Bridegroom” as well as “My Fair Lady” and “Same Time Next Year”, said, “In this business you can’t slow down. If you slow down, you’re dead. It took me 40 years to build up the following I have. There’s no retirement for an impresario. I’ll be retired when they put me in a pine box. Sure, I’ve slowed down a little with age, but not so you can tell. You can’t kill a good Frenchman.”
Crumble feta and/or blue cheese and crisp lean bacon seasoned with black pepper over chilled melon and cucumber. Sprinkle with lime juice before serving.
