Thanksgiving has a uniquely American song, not the sort that Lincoln might have imagined when he inaugurated the holiday in 1863, but “Alice’s Restaurant Massacree” is revolutionary, irreverent and earthy; in short, as American as pumpkin pie.
“Now it all started two years ago on Thanksgiving, when my friend and I went up to visit Alice at the Restaurant, but Alice doesn’t live in the restaurant, she lives in the church nearby the restaurant, in the bell-tower, with her husband Ray and Fasha the dog. This song is called Alice’s Restaurant, and it’s about Alice, and the Restaurant, but Alice’s Restaurant is not the name of the restaurant, that’s just the name of the song, and that’s why I called the song ‘Alice’s Restaurant’.”
“I think a lot of people who are interested in food fantasize about having a restaurant,” Alice Brock writes in My Life As a Restaurant (1975). “I never did. I was twenty-five, married and crazy. I was a captive in a situation I had very little control over other than the role of cook and nag—being a hippy housewife was not satisfying. I had a world of fantasies; none included a restaurant, but all were based on the assumption that I would be my own person, on my own trip.”
Alice’s mother, who was a real estate broker in Stockbridge and determined to get her daughter out of her “situation”, called her one day and asked her to go with her and look at a little luncheonette for sale down an alley in the middle of town. “It had a counter down one side and three or four booths on the other side, and a tiny ill-equipped kitchen in the back,” Alice remembers. “It was painted two-tone institutional green, and it was definitely not the kind of place where I would eat, much less own. But it was a chance, a chance to escape. Before we left, I was hooked. I was already creating a menu, I was already free. Those moments, when suddenly an opportunity appears, a door opens—they are what life is all about.”
Alice called her restaurant “The Back Room”. “I knew nothing, absolutely nothing,” she admits. “I can’t believe how innocent I was. But it didn’t matter.” Opening night was a near-disaster, “a nightmare”, but she persevered, and soon she and her sister, who was also in a “situation”, were staying up all night cooking things she later wouldn’t consider for hundred-dollar-a-plate dinners and working five hours making thirty portions of some exotic soup that would vanish in twenty minutes the next day. “I was crazy, she said, “but I know that for all our unprofessionalism, we cooked some pretty wonderful dishes, and I established a reputation as a cook.”
The summer of 1966 was a magical time for Stockbridge; the Berkshire Playhouse had reorganized with an eye to becoming more than just a summer stock theater, attracting stars and would-be stars to the town. “Dustin Hoffman and Gene Hackman liked hamburgers with onion, green peppers, and an egg in them,” Alice writes. “Frank Langella was called ‘Mr. Mushroom Omelet’. Ann Bancroft was wonderful, and when her whole family came, I cooked giant meals; when they stayed late, she helped me clear the table.”
One spring morning a year after opening, Alice says that she walked through the front door and freaked out. “I felt that instead of owning it, it owned me. The plates were out to get me, the pots were planning an attack, the stove was laughing at me. I had a terrible urge to smash everything.” Instead, she called Eastern Airlines and booked a midnight flight to Puerto Rico, emptied the cash box and gave away all the food. “It was a wonderful restaurant. It was a success. I ran it for one year. It turned me into a madwoman. I made enemies of old friends. I broke up with my husband. I left my home. I had actually broken free and become my own person. I didn’t know what I was going to do, but I knew I would never have another restaurant. Never say never.”
Alice Brock went on to open not one but several more restaurants; she now lives in Provincetown, Massachusetts, where she owns an art gallery. After Arlo premiered “Alice’s Restaurant Massacree” before a captivated crowd of over ten thousand at the Newport Jazz Festival in July, 1967, he performed it live on non-commercial New York City radio station WBAI one night later that summer. The song became so popular that for months afterward WBAI rebroadcast it only when listeners pledged to donate a large amount of money. The eponymous (less the massacree) album was released that same year, with the song (at 18:20) taking up the entire first side, the other filled with a selection of bluesy folk tunes. The ballad has become a Thanksgiving tradition not only for classic rock stations, but for thousands of households across the nation.